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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103
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Native video tops social media in brand awareness study

Martech

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Impact of native ads.

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Your Shortcut to Short-Form Video Advertising Success

Brid.tv

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Simplicity now costs more Not all customers are convinced.

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How to Market on Reddit and Actually Get Results

Single Grain

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

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New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads

Martech Series

Marketers want to stand out in the shift to streaming. Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful.

Video Ads 102
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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features.