Single Grain

APRIL 24, 2025

Successful immersive marketing requires clear business objectives, rather than a technology-first approach, to ensure campaigns align with specific goals, such asbrand awareness, education, conversion, or loyalty. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

JUNE 15, 2023

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Digiday

JULY 18, 2022

It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention. Instead of honing in on customer conversion, MER takes into account the costs associated with affiliate marketing, influencer marketing, even direct mail and in-store efforts.

Brand Awareness 85

Brand Awareness Fashion Affiliates SEO 85

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch. However, they aren’t always relevant or helpful.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Any brand with a website or online presence to drive traffic is a suitable candidate. Are OTT Ads Vertical Specific?

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Impressions 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. By making the buying process easier, you can increase conversion rates. To boost conversions, include a single, clear, and direct CTA button.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2019: 70% of consumers say that they have shared a brand’s video.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2019: 70% of consumers say that they have shared a brand’s video.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Fashion magazine Elle blurred that line by hosting AMAs with major celebrities.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising 69

Advertising Marketing Fashion Agency 69

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? to $2 per click.

CPC 52

CPC ROI CPM Conversion 52

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech Series

AUGUST 5, 2022

Their smaller followings also make them more accessible, which allows brands to build stronger relationships with them. As a result, micro influencers can be extremely effective in promoting brand messages and increasing brand awareness. This makes them a more cost-effective option for brands.

Marketing 98

Marketing Audience Media Entertainment 98

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%. The Lesson. pic.twitter.com/nqImcE5WJP. ” [link].

Marketing 141

Marketing Audience Media ROI 141

Oko

AUGUST 8, 2024

Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. This is particularly effective for brand awareness campaigns, maximizing ad visibility.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Single Grain

OCTOBER 25, 2022

UGC builds trust between brands and consumers because it is, by its very nature, authentic and real. In this sense, it’s not unlike customer reviews and social proof, which both help drive conversions. A great example of this point is an Instagram campaign by the Canadian fashion retailer Joe Fresh. Final Word on UGC.

Marketing 94

Marketing Audience Media Retail 94

Single Grain

DECEMBER 16, 2019

More control – Brands can have more say in how the campaigns are run when they use their own employees. Strengthen internal relationships – Your company can forge bonds with employees, helping them build their status and career as they help you increase brand awareness.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

JULY 7, 2020

The other way a brand can monetize TikTok and bring forth brand awareness without spending a lot of its marketing budget is to create a channel or a user account to post videos. Branded effects can give users the opportunity to utilize effects that can interact with the environment.

Marketing 122

Marketing Audience Media Impressions 122

MNTN

OCTOBER 7, 2024

Conversely, displaying content in front of an entire zip code or neighborhood might be cheaper. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. Targeting Options The more specific your targeting options, the higher the CPM rate.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Conversely, displaying content in front of an entire zip code or neighborhood might be cheaper. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. Targeting Options The more specific your targeting options, the higher the CPM rate.

CPM 52

CPM Advertising Audience Brand Lift 52

Lemonads

MARCH 15, 2021

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Digiday

JANUARY 16, 2023

Publishers and marketers mainly use NFTs with the goal of generating brand awareness (81% of respondents). The most common goal for using cryptocurrency is for transactions (58% of respondents chose this), with new revenue streams, brand awareness and customer acquisition also top of mind, similar to NFTs.

Marketing 69

Marketing Brand Awareness Retail Fashion 69

Single Grain

FEBRUARY 22, 2024

These goals should be SMART: Specific Measurable Achievable Relevant Time-bound Let’s take the example of an online store specializing in sustainable fashion. The store’s goal is to increase its market share and strengthen its brand identity among eco-conscious consumers.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Conversion Tracking: Implementing conversion tracking mechanisms helps measure the effectiveness of international PPC campaigns.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

AUGUST 12, 2022

Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. How to Rank Your Brand-New Website When You Don’t Know SEO. * It helps you humanize your brand, and it shows you’re not a spammer. Get My Free SEO Marketing Plan .

SEO 136

SEO Pop-Up Media Marketing 136

Ad Ops Hero

MAY 7, 2023

Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Generate a script for a TV commercial to increase brand awareness. Input a prompt like "What are some effective email subject lines for an e-commerce business?"

A/B Testing 79

A/B Testing Finance Audience Education 79

Single Grain

JULY 24, 2023

These associations help enhance the brand’s visibility and prestige, making it synonymous with success and athleticism. From social justice issues to shifts in fashion, Nike is not afraid to take a stand and integrate these elements into their brand.

Marketing 52

Marketing Fashion Audience Conversion 52

Lemonads

JULY 5, 2020

Structure of affiliate marketing In affiliate marketing, several core players work hand in hand: The Advertisers The Publisher The Affiliate network The Advertisers is a business or a brand that wants to increase brand awareness, promote its website, increase sales or traffic or generate more leads.

Affiliates 52

Affiliates Marketing Banner CPA 52

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

AUGUST 23, 2023

With great amounts of data come many ways of measuring what made the difference and influenced a conversion. In the past, there was simply no way of tracking the results—particularly, that ad’s return on ad spend (ROAS)—when you advertised the old-fashioned way. Data may be collected in first-, second-, or third-party fashion.

Fashion 52

Fashion Audience Advertising Brand Awareness 52

AdvertiseMint

JANUARY 13, 2022

RyanAir shows off its brand’s casual character in its content ideas by hopping onto trends and showcasing employees having fun with it, while Mandrell, better known as “ Law By Mike ” has gathered a dedicated community throughout social media by offering legal advice and opinion on trending topics and updates on big ongoing lawsuits.

Media 59

Media Marketing Audience Brand Awareness 59