Remove Brand Awareness Remove Conversion Remove Education
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How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own. Instead, it’s rooted in education.

Education 147
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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

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Brand Awareness: What Is It & How Does It Work?

MNTN

Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Marketing Work?

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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

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Why full-funnel marketing is key to profitability

Martech

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Each phase of the funnel feeds the remaining stages.

Marketing 123
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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Ads, posts, conversations, messages, etc. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views.

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Measuring marketing’s impact: From metrics to growth

Martech

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Forging a distinct brand identity, lets companies outshine competitors and capture premium value.

ROI 124