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How one tech company is doing marketing without cookies

Martech

got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. The community of open-source developers will push back hard if their values aren’t respected.

Cookies 119
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The amazing turning point when martech systems complexity and martech UX complexity diverge

Chief Martech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech. Can I get a hallelujiah ?)

MarTech 109
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What Is Earned Media?

AdvertiseMint

Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources. Paid advertising allows for more control over the placement and audience, but it’s often viewed with more skepticism by consumers.

Media 52
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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue.

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Christmas Campaigns That Stood Out from the Crowd In Recent Years

Martech Series

For any segment, the Christmas holiday hype is hard to avoid and marketers are all geared up to fill TV and mobile screens with advertisements and special offers. Why not place a reindeer on top of the name of your company or simply change the color of it briefly. So, you can come up with something like this.

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How much should my website be earning in 2022?

Monetize More

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. This blog post helps you in that quest. Why is Website Traffic Important? This is why traffic is so important. But is that always true?

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How much should my website be earning in 2022?

Monetize More

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. This blog post helps you in that quest. Why is Website Traffic Important? This is why traffic is so important. But is that always true?