Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? What is adtech? But, there is another reason marketers are taking a fresh look at these technologies.

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Martech Series

DECEMBER 27, 2022

What is the future of digital advertising in 2023 and beyond? Google initiatives. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Will Google maintain its strong hold over the ad industry in the years to come?

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Basis

JULY 27, 2022

What are the anticipated impacts by channel? Search: Google/Alphabet prohibits political advertisers from targeting voters outside of geography, age, gender, and contextual alignments across search, display, and YouTube. Where is all that money going? Political CTV ad spend is expected to top $1.5B AdImpact 2021-2022 Projection Report.

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Automatad Inc.

NOVEMBER 23, 2023

It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. What Are Supply-Side Platforms?

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VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Google Brings Beta Privacy Sandbox to Android Google is rolling out its Privacy Sandbox beta version for Android. In this week’s Week in Review: Warner Bros. Top Stories Warner Bros.

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Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. What are Google AdSense Vignette Ads? Google’s AI chooses the page sections it believes vignette ad types will perform best. Why use Vignette Ads? Vignette Ads Examples. Are Vignette Ads Intrusive?

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Smart-Hub

DECEMBER 10, 2021

What appeals to you when you come across a series of ad campaigns? Or a video description showing you what the product can do? What is video advertising? Some lines of text describing a product? A couple of pictures showing the product? And Programmatic video advertising seems to have become popular among creators and marketers.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Click here to find out how you can sign up for Google AdMob with MonetizeMore. The gaming niche is no exception. Are you looking at testing out new ad networks for your publishing property?

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! So, let’s check out some AdsKeeper Ads and see what they’re talking about! What Is Native Advertising?

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Google AdMob. Google AdMob. Click here to find out how you can sign up for Google AdMob with MonetizeMore. The gaming niche is no exception. Sign up with MonetizeMore today!

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AdvertiseMint

NOVEMBER 21, 2023

What if you could use customer data to craft personalized marketing messages? Understanding Artificial Intelligence in Marketing What exactly is artificial intelligence (AI) in marketing? AI can even generate subject lines and social posts designed for higher open and clickthrough rates. AI to the rescue! Set it and forget it!

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AdvertiseMint

JANUARY 21, 2024

You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions. What is a Marketing Automation Software? But picking the right software can feel confusing with so many options out there. No fluff, just the goods!

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InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? It also gives full transparency into all the intermediaries that participated in the selling of a bid request. What About the OpenRTB SupplyChain Object? Keep reading for more information.

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Lemonads

AUGUST 10, 2020

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

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Lemonads

MARCH 20, 2020

What is CPA? There are numerous blogs that use traditional, scarcely efficient promotional campaigns. But it is easy to know and open source is easy to use. It can take a while to know, but lots of tutorials are available on Google. Would be fun to create your blog! Become an Affiliate?

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Lemonads

AUGUST 18, 2020

In this article we will tell you how taboola works, what is it great for, and some other options for you to choose from. When consumers see your content or product in discovery mode , they are most open to discovering something new and interesting without feeling they’ve been bothered with unrequested content!

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NewProgrammatic

MAY 10, 2022

What are BNPL solutions? What does it mean for brands? Bidding for BNPL industry traffic is something that should be present on every Digital Marketer’s agenda in 2022. This is almost a quadruple what was seen before the Covid-19 pandemic , as in 2019 there were “only” 11.6 Growing user-base.

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Lemonads

SEPTEMBER 10, 2020

So, if you want to drive results by achieving traffic, move consumers from awareness to action, or control and monetize your content on the open web, Nativo advertising platform might be the right fit you’ve been looking for! With all these advertising platforms popping up, the biggest question above all is, which should we pick?

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VideoWeek

MAY 12, 2023

Activate allows buyers to carry out non-bidded direct deals on PubMatic’s programmatic platform. In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy.

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NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. The trust is being built by allowing them to choose who should be processing it and for what purposes. UX-centric approach.

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper? Table of Contents.

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Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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Monetize More

MAY 30, 2023

From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Supports iOS, Android, Unity, and Cocos2d-x.

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Monetize More

APRIL 21, 2023

Header bidding needs to be implemented, tested, and optimized. What do you do when you need to troubleshoot any of the above issues? With Google Publisher Toolbar no longer supported, there’s a huge gap for Ad Ops teams and we’ve been left to figure things out on their own. New ad networks need to be integrated.

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Single Grain

SEPTEMBER 8, 2020

What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have.

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Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Programmatic Advertising Ecosystem: What is It? The programmatic advertising ecosystem is a complex environment consisting of many elements.

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AdvertiseMint

JANUARY 18, 2024

Understanding Digital Marketing Theories What are digital marketing theories, and why do they matter? Useful blogs encourage subscriptions and social media follows. It means optimizing online content and sites to rank higher in search engines like Google and Bing. Their purpose is to achieve branding and sales goals.

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Monetize More

JANUARY 18, 2023

Programmatic advertising definition: what is it? The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions. As a publisher, it’s crucial to stay ahead of the game regarding advertising trends.

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Monetize More

NOVEMBER 15, 2022

What Is Unified ID 2.0? Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? With its ever-changing privacy updates, Google has shed light on killing cookies for good and Universal IDs are one way to resolve this problem. The upgraded Unified ID 2.0

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Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. What is an Ad Placement? Using Google Ads, publishers can choose from automatically generated placement criteria or define their own.

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Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? Example 2: you use the Google Ads platform to display your banner ads. RTB stands for Real Time Bidding. This technology is used by Google Ads and other well-known advertising systems. This technology is used by Google Ads and other well-known advertising systems.

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Single Grain

JULY 16, 2021

The first requisite to create a TikTok ads campaign is to open a business account. Your website doesn’t explain what you want to promote. You can create a pixel manually or through either one of TikTok’s partners: Google Tag Manager and Shopify. How to Create a TikTok Ads Campaign. Step #1: Sign Up for a Business Account.

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Smart-Hub

NOVEMBER 25, 2022

What is SSP and how does it work? Originally it would go like this: the user visits the webpage, the publisher is informed about available impression; the SSP forms a bid request that contains the data about the user as well as essential information about the ad placement. The bid request that won, is sent to the DSPs.

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Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM).

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Automatad Inc.

FEBRUARY 1, 2024

Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales. What Is Ad Loading Time? In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user. That is why optimizing ad load speed is important.

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InMobi

JULY 2, 2020

The goal of this board was to channel customer feedback in a more open, diverse forum, and provide our customers a direct channel to guide InMobi’s product roadmap in a way that helps them the most. Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes.

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. What is Traffic Monetization? Programmatic advertising allows real-time optimization of ad campaigns, precise targeting, and transparency of bidding processes.

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