Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Let’s say there is a platform that sells advertising space. Why industry needed Prebid technology. So, how does it work? How it enables header-bidding.

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Lemonads

SEPTEMBER 13, 2020

What is real-time bidding and how does it work? Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! So, let’s get started and delve into the RTB world by overviewing: What is RTB? What does this mean?

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. We’ll cover: What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 111

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. What are you trying to accomplish? To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts.

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Automatad Inc.

NOVEMBER 23, 2023

What is AdTech? Evolution of AdTech Key Players of AdTech Generally, adtech consists of source-side and demand-side. The key players on the source and demand side are publishers, advertisers, users, and adtech providers. They are on the source or supply side, meaning they have the space to show ads.

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Smart-Hub

OCTOBER 18, 2022

Meanwhile, header-bidding (unified) auctions made it possible for demand partners to bid on the ad impression simultaneously, which provided fair access to inventory and created better competition (and better yields for supply partners). What is Prebid, Prebid.js Initially, the header-bidding auctions were placed client-side.

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Monetize More

FEBRUARY 21, 2023

In this blog post, we will answer common questions that publishers may have about Google AdX and AdSense, including their differences, how media buyers work with them, and how to get started with AdX. What is AdSense? What is Google Ad Exchange? Yes, Google AdX is a Supply Side Platform (SSP) owned and operated by Google.

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Monetize More

NOVEMBER 8, 2022

But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. This blog post breaks down what Bidflation is and how publishers can stop losing money from it. Auction data funnels through SSPs i.e. Supply Side Platforms.

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Digiday

OCTOBER 12, 2022

Okay, so what is PAIR and why is it important? the most widely-used demand-side platform in the business or DV360, enabling advertisers to target online campaigns by cross-referencing their first-party datasets with relevant publishers. But what does this mean? Read on for a (reasonably) pain-free explainer.

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AdvertiseMint

SEPTEMBER 5, 2023

Whether you are an entrepreneur starting a side hustle or a seller expanding your online empire, you can monetize your skills, products, and ideas on Amazon. Some sellers use the Amazon platform to write and publish e-books on Kindle Direct Publishing. However, the platform has some requirements and restrictions.

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Brid.tv

MARCH 16, 2023

Publishers frequently use the banner format, which often appears at the top or on the sides of the web page. Native Ads — Native ads seamlessly blend with the design of the website or platform they appear on. In addition, keeping track of how long users view blog posts or watch videos can help publishers with ad placements.

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Digiday

OCTOBER 24, 2022

And yet that’s exactly what it did earlier this month. Reducing the volume of ads, and the number of ‘ad calls,’ will allow for easier consumption of content, and speed up our platforms.”. It told AdWeek that it ditched Taboola — the source of a lot of cash it got in exchange for letting ads redirect traffic away from its site.

Ad Tech 75

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VideoWeek

APRIL 26, 2024

Discovery Launches First-Party Data Platform Olli Warner Bros. Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Top Stories Warner Bros.

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AdvertiseMint

SEPTEMBER 18, 2023

This blog post will weigh the pros and cons of running an Amazon FBA business. What Is the Amazon FBA? Read more: What to sell on Amazon FBA. It will make your products more attractive to Prime customers, the biggest spenders on the platform. Is Amazon FBA worth it? But like all things, Amazon FBA has its pros and cons.

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. It is important to choose the relevant video distribution channels to get positive results for all sides of the media trading process: advertisers, publishers, and ad exchanges, or ad networks. billion in 2024.

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AdvertiseMint

JANUARY 6, 2024

You can make money on Amazon by sourcing products at a good price and reselling them on the platform for a profit. This blog post will discuss all you should know about reselling on Amazon’s online retail store. Do you envision reselling on Amazon as a side hustle or a full-time venture? Is Reselling on Amazon Legal?

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Shipping Retail Electronics Manufacturing 52

AdvertiseMint

OCTOBER 31, 2023

Whether you want to declutter your closet or launch a small business, this platform offers a user-friendly gateway to success. This blog post will walk you through the essential steps, tips, and tricks to kickstart your journey as an Amazon individual seller. What Do You Need to Get an Amazon Individual Seller Account?

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Shipping Manufacturing Education Agency 52

AdvertiseMint

OCTOBER 7, 2023

Inventory management can be challenging, especially if you sell on Amazon as a side hustle. This blog post will explain how you can sell on Amazon without inventory. Platforms like AliExpress, Oberlo, or SaleHoo can connect you with reputable suppliers. Would you like to know how to sell on Amazon without inventory?

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Shipping Electronics Fashion Food 52

RevX

MAY 5, 2022

On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way. But what is holding them back from demanding transparency? Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over.

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Clearcode

AUGUST 8, 2023

In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy. Each AdTech platform can leverage different PETs to enhance user privacy. Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly.

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Clearcode

NOVEMBER 6, 2023

In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape. This transformation is especially visible in the captivating realm of retail media.

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Monetize More

NOVEMBER 29, 2022

A bid request contains information about the following inventory parameters: the platform, time of impression, and the keys to the user data (IP, pixel tags, cookies), etc. Extension: Displays additional inventory-related information for Demand-Side Platforms and advertisers. What is a bid request? Impressions.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Digiday

DECEMBER 7, 2022

Not only is the ANA trying to audit how much of an ad dollar actually gets to a publisher after ad tech intermediaries have taken their cut, it’s also trying to audit what it actually pays for once it does — i.e two years ago, it was a logistical, political and technical quagmire and not nearly as comprehensive as this latest.

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Advertising Ad Tech Impressions Viewability 64

Digiday

MARCH 7, 2023

This week’s Future of TV Briefing looks at the measurement principles YouTube released on Tuesday and how the Google-owned video platform fits into the broader measurement overhaul. The key hits: YouTube has published a set of measurement principles that the platform hopes to become an industry baseline.

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Viewability Impressions Agency Media 65

Smart-Hub

JANUARY 9, 2024

Book Your Free Consultation Spot Request a Callback What is White Label and Private Label Models? Book Your Complimentary Consultation Let Us Hear from You 7 Main Differences Between White Label and Private Label What is the difference between white label and private label? SmartHub's Features Have No Limits! How it works?

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech

MARCH 2, 2022

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. Okay… but what is the dark funnel exactly?

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Retargeting Banner Conversion Education 112

Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. So, let’s dive in.

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Ad Monsters

NOVEMBER 30, 2022

What are the malvertising trends for the upcoming year? WITH THE SUPPORT OF Confiant Confiant is a cybersecurity company that protects publishers and supply-side platforms from malicious actors and puts the control back in their hands to ensure the ads delivered to a website are safe and secure. Eliya Stein. Jerome Gangu.

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Smart-Hub

SEPTEMBER 26, 2022

QPS adapter is a leverage thanks to which you can effectively match traffic from supply partners with demand partners that need it most. Such demand partners also normally offer the best bidding rates for inventory so it means that inventory will be sold for the most competitive price. At SmartHub 2.0 How does it become possible?

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InMobi

APRIL 4, 2019

Both sides have a lot of control and oversight here, but again low fill rates are an issue. Almost immediately, all sides can determine what is and is not working — no need to wait weeks, days or even hours to find out how everything is functioning in the campaign. It’s like an open exchange, but on a much smaller scale.

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Martech

AUGUST 27, 2021

Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings. Here’s my hack. Where to begin? Indeed, how to begin when everything is so fluid? Read more here.

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Smart-Hub

SEPTEMBER 17, 2021

We know that it can be a challenge when you have different kinds of demand and supply partners in your marketplace. No need to whitelist every endpoint on the platform to create a VAST to RTB or VAST to VAST connections – media buying and selling are practically universal. So we have also added a new feature on SSP and DSP sides.

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RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. What is a Programmatic DSP? A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

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Martech

AUGUST 11, 2021

New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. This is vital for seeing what works and what doesn’t. Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones.

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InMobi

SEPTEMBER 9, 2020

The Identity group included representation from publishers (Kwalee and MyRadar), demand-side platforms (Criteo, Amazon, Moloco) and our identity partner LiveRamp. From many conversations with our buy-side partners, contextual targeting appears to be getting more interest as the best alternative to user level ad personalization.

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AdvertiseMint

DECEMBER 6, 2023

This article explains what a sales funnel means and why your business needs a customized funnel to boost overall sales. What is a Sales Funnel? But what exactly does that term mean? You want prospects to learn about what you have to offer. If you don’t have a sales funnel in 2023, you might as well close up shop.

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Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service? Fortunately, white label technology (WL) is the way to create branded products with ease.

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