InMobi

SEPTEMBER 14, 2021

For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on. In fact, the top 10 publishers on InMobi Exchange were all games.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

MNTN

JUNE 9, 2023

The sales funnel, inspired by the shape of a funnel that’s broad at the top and narrow at the bottom, represents your customers’ journey. The two funnels were stacked on top of each other: the marketing funnel on top, the sale funnel right below. What Is a Sales Funnel? You’re the authority on the topic, after all.)

Pop-Up 52

Pop-Up Impressions Conversion Rate Brand Awareness 52

VideoWeek

SEPTEMBER 2, 2022

Top Stories. Meanwhile two of Snap’s top ad executives, Jeremi Gorman and Peter Naylor, have departed the social media firm to join Netflix as the streaming giant builds out its ad-supported tier. Synchronized also provides automated thumbnail creation for the French broadcaster. Synchronized Brings Smart Ad Breaks to TF1.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Smart-Hub

MARCH 14, 2022

According to a recent survey conducted in the United States, more than half of top marketers believe cookies are critical to their marketing approach. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income. Unified Identity.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

AdvertiseMint

JUNE 16, 2023

Solutions to Restricted Facebook Account Final Thoughts on Why is my Advertising Access Restricted on Facebook Frequently Asked Questions on Why is my Advertising Access Restricted on Facebook Facebook Restrictions Before we go through why your account might be restricted, it’s important to know which thing has restrictions put upon it.

Advertising 64

Advertising Social Advertising Agency Audience 64

Lemonads

JANUARY 24, 2022

This article will help you identify your niche and present you with the top paying affiliate programs in each niche. It can be either a website, a blog, or social media. Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. Blogs : Many blogs are specializing in specific niches.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

VideoWeek

MAY 27, 2022

Top Stories. PubMatic this week launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. The measurement firm called the move “a critical step toward Nielsen ONE”, the company’s upcoming cross-media solution. Marketecture.tv

Ad Tech 59

Ad Tech Agency Media Audience 59

Monetize More

JANUARY 16, 2023

This article breaks down everything you need to know about bot traffic and the best solution to detect and block IVT for good. This information can then be used for nefarious purposes, such as identity theft, creating deep fakes, or targeted phishing scams. We provide more information about detecting bot traffic in our blog post.

SEO 52

SEO Machine Learning Ad network Audience 52

Automatad Inc.

JANUARY 31, 2022

German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. However, the present solution is also being seen with skepticism and has been facing a backlash from the aforementioned parties.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

AdvertiseMint

JUNE 28, 2023

Solutions to a Restricted Facebook Account Final Thoughts on “Why Is My Advertising Access Restricted on Facebook?” If you think this has happened to you, use the tool Facebook provides to help fix it. When looking at an ad on Facebook, click the three dots on the top right corner of the ad.

Advertising 52

Advertising Social Advertising Agency Audience 52

VideoWeek

JULY 8, 2022

Top Stories. YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. brand remaining unchanged to provide a standalone SSAI solution for video and audio. ” The Week in Tech. .

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Lemonads

MAY 2, 2021

For instance, if you notice that a type of ad isn’t providing the same results, it may be time to switch up and try a new format. Affiliate networks are platforms that specialize in connecting Publishers with top advertiser affiliate programs. That said, you need to consider the type of affiliate you are going to become.

Affiliates 52

Affiliates Marketing Conversion Audience 52

NewProgrammatic

DECEMBER 3, 2021

Regardless of the size and characteristics of the agency, we’ve distinguished five categories of top advertising agency tools to help with optimizing the performance of the business from the inside as well as the outside. The interactive flows are not only a form of providing efficient customer support.

Agency 52

Agency Marketing SEO Pop-Up 52

VideoWeek

OCTOBER 14, 2022

Top Stories. Publisher Advertiser Identity Reconciliation (PAIR) is aimed at brands and publishers seeking privacy-first solutions as third-party cookies are deprecated on Chrome. Advertising platform MGID has added an integration with Getty Images, providing creatives with over 495 million visual assets.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

JULY 22, 2022

Top Stories. As a result, as many industries and verticals have come under top line or input cost pressure, advertising spending has been amongst the first areas impacted.” This freedom will eventually be extended to gaming apps, the company confirmed in a blog post. . Snap’s Ad Sales Struggle Amid Slowing Demand.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

VideoWeek

OCTOBER 28, 2022

Top Stories. Identity provider ID5 launched a Product Advisory Group intended to collaborate on privacy-first addressability and measurement solutions for advertisers and publishers. We wanted to better understand the industry’s needs in order to create solutions that provide real value,” said Burton.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Lemonads

JANUARY 8, 2021

In simple terms, these organizations are looking for affiliate marketers to help them sell their solutions. Affiliate networks usually provide multiple payment options that are suitable for all affiliates, even marketers that live in remote locations.

Affiliates 52

Affiliates Marketing Conversion Food 52

Martech

JULY 27, 2022

And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. CDPs and identity solutions. CDPs and identity graphs build a single view of a user, including explicit and implicit interests and preferences. Read next: Why we care about data clean rooms.

Cookies 96

Cookies Advertising First-Party Cookies Audience 96

Single Grain

JUNE 14, 2023

In this post, we’ll explore the top seven AI marketing tools that can revolutionize your digital marketing strategy and help you achieve greater results than ever before. The tool collects and analyzes data on when individuals are most likely to engage with their emails, providing actionable recommendations for optimal delivery times.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Single Grain

NOVEMBER 9, 2022

Sometimes this neglect even goes as far as copying and pasting the exact product descriptions provided by the manufacturer. Needless to say, optimizing your product page’s title tag (not to be confused with your blog post title, which appears at the top of the post. Dive Deeper: Comparison of the Top 6 E-commerce Platforms.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Single Grain

APRIL 8, 2020

This is why I'm going to share with you my top tips for creating Instagram video ads that actually generate sales. You can also experiment with video lengths that are about the same as your top-performing videos. However, if you run an e-commerce store, there is an alternative solution: use shoppable posts.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

MAY 12, 2023

With traditional marketing, you’re operating on a one-to-many basis, using one or two channels such as PPC ads , social media posts or blog content to attract as many new customers as possible. It may include SEO, social media, e-mail campaigns, blogs, videos and webinars.

Audience 52

Audience Advertising Communications ROI 52

Single Grain

FEBRUARY 24, 2023

We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level. Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. Why Choose Disruptive Advertising?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JUNE 9, 2023

Start by clearly defining your brand’s values, identity and core message. Highlight the benefits and solutions you offer to your target audience. They provide credibility and demonstrate industry knowledge to your audience. Look for reputable sources and studies that provide compelling insights.

Advertising 52

Advertising Marketing Audience Pop-Up 52

Single Grain

JULY 17, 2023

Programmatic advertising offers a new solution for businesses and advertisers. Unsurprisingly, many PPC marketers recognize the opportunity this approach to advertising provides. They provide a targeted way to reach listeners and deliver brand messages through audio content.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 7, 2023

This approach allows companies to partner with marketing agencies that specialize in advertising services, providing access to the latest technology and trends. Here are the top five areas that businesses typically outsource: Information Technology (IT): IT is one of the most commonly outsourced areas.

Advertising 52

Advertising Communications Agency Real Estate 52

Single Grain

SEPTEMBER 5, 2023

In this blog post, we’re going to take a look at whether company rebrands are a good idea or a recipe for disaster. When we talk about company rebrands, we’re really focusing on companies that change their entire identity from one thing to another. But are company rebrands always a bad idea? Can they ever be the right decision?

Audience 52

Audience Marketing Media 52

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Webinars and events: Hosting online or in-person events that provide educational content and allow potential customers to interact with your brand.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

JULY 22, 2021

Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #7: Instagram Guides Give a New Way to Provide Users with Information. 80% of consumers prefer watching a live video to reading a blog. Trend #7: Instagram Guides – a New Way to Provide Users with Information.

Communications 131

Communications Pop-Up Audience Media 131

Single Grain

AUGUST 26, 2019

The solution is a password manager, which helps keep passwords secure and all in one place. Here are a few of the most popular antivirus solutions: Malware Bytes. You think you are getting a connection straight to the Internet when, in fact, the criminal hacker is seeing your info first, then sending it on to the WiFi provider.

Banner 96

Banner Pop-Up Affiliates SEO 96

Single Grain

AUGUST 1, 2023

In this blog post, we will explore some of the most innovative ways for company growth that aren’t necessarily related to marketing. Their electric vehicles, renewable energy solutions, and luxury vehicles are off the charts. It’s no surprise that Tesla has produced some mind-blowing stuff. Why is that important? Where are you?”

Communications 52

Communications Marketing Agency 52

Single Grain

JUNE 25, 2019

Top 10 Mobile Optimization Best Practices For E-commerce Sites. 1) Sell Solutions, Not Products. No matter what your product is, it’s likely that there are some nearly identical options on the market. Thus, successful companies need to focus on selling solutions if they want to stay one step ahead of competitors.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

MAY 20, 2021

Or, if our heading used to be “The best locksmith in London” and we changed it to “Top locksmithing service in London,” our rankings might suffer for keywords like “best locksmith London.” Two nearly identical versions of the same page but with different URLs make up the perfect scenario for generating duplicate content.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Consumer preferences are constantly changing, and marketers need to offer solutions to their current needs and anticipate those that may arise in the future.

Marketing 117

Marketing Machine Learning Audience MarTech 117

Single Grain

JULY 3, 2023

Whether you’re passionate about blogging, social media or flipping items, we believe these options can work for practically anyone. 1) Affiliate Marketing Through Blogging What is affiliate marketing ? One way to tap into this lucrative industry is by starting a blog centered around a topic you’re passionate about.

Affiliates 52

Affiliates Audience Media Agency 52

Single Grain

SEPTEMBER 16, 2022

Permissionless – Anyone, including users and providers, can engage without the need for permission from a controlling organization. By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Ubiquitous – Web 3.0 The Death of Web 2.0

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Single Grain

JULY 3, 2023

Rather than simply promoting specific products or services, personal branding often involves promoting the person’s expertise, skills, values, personality and overall identity. This is often reflected in a person’s online presence, such as social media profiles, personal websites, blogs, or any other form of content.

Audience 52

Audience Conversion Impressions Media 52