Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Bloggers with barely any traffic on their sites can apply for AdMaven & monetize their blog with their ads. Check them out now! Bidvertiser.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Marketing 67

Marketing Rich Media Audience Education 67

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. These AI doubles won’t be just for the rich and famous. Super smart!

Marketing 131

Marketing Education Communications Entertainment 131

Basis

OCTOBER 21, 2022

By now, it’s no secret the ad industry is facing broad, foundational changes. At Basis, we are doing our part to provide the latest info on our blog , in our webinars , and through our podcast , and consuming a diverse array of thought leadership will leave you best positioned for future success. 3) Adopt meticulous media planning.

Education 52

Education Machine Learning Rich Media Audience 52

Fuel Lines

AUGUST 2, 2013

By marketing himself a Millennial marketing guru via primary research, conducting conferences and workshops, authoring a book, speaking, blogging and networking through social media, he has promoted Barkley as an industry leader. It serves as his central social media platform. See Jeff’s full bio.

Agency 279

Agency Marketing Retail Non-Profit 279

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. .

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Karola Karlson

SEPTEMBER 27, 2023

In this interview with Siim Kera (The Estonian Marketing Association), we talked about greenwashing, silly ad messages, life abroad, and the productization of human beings. She’s got over 10,000 followers on LinkedIn and a popular marketing blog (the one you’re reading right now).

Marketing 52

Marketing Fashion Media Non-Profit 52

Fuel Lines

AUGUST 16, 2012

Both are rich with tips and insights that will help you to create better copy to use as a magnet for new business. Here are Ogilvy’s 10 writing tips he shared in an internal memo sent to all employees of his ad agency in 1982: “The better you write, the higher you go in Ogilvy & Mather. Yours sincerely, D.O.

Agency 279

Agency Communications Marketing Advertising 279

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. The Moz Blog, Vogue.com, remezcla.com, instyle.com.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

AdvertiseMint

JANUARY 4, 2024

User-generated content, or UGC, is any form of content like videos, photos, blog posts, reviews, or comments created by people rather than brands or companies. This content is often shared on social media, websites, and other digital platforms. Below, we will explore the types of user-generated content used on social media channels: 1.

Marketing 52

Marketing Audience Retargeting Media 52

Ad Wisey

MAY 6, 2022

These include changing digital technologies and approaches in marketing and advertising, and the growth of social media. eCommerce growth is also fueled by advertising strategies that are more effective through digital media. Social Media eCommerce. Level up your ads. Social media has made curling headbands popular.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 Retail media spend is on track to reach $141.7 percent in 2023 and 8.2

Media 52

Media Retail GDPR Agency 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 61

Media Agency Pop-Up Machine Learning 61

Chief Martech

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. Hundreds of other martech companies followed suit, adding natural language “chat UX” interfaces to their products. It’s a profound change.

MarTech 108

MarTech SEO Marketing Social Advertising 108

Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to invite an instant action with a focus on generating quick results. Was it recommended to you by a colleague? The Message.

Marketing 61

Marketing Rich Media Audience Education 61

Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Banner Flow

DECEMBER 7, 2016

Instagram ads. It’s yet another advertising revenue stream, and one that appeals to a different audience than the standard ads on Facebook. Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Facebook Carousel Ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. It eliminates the need for manual negotiation and purchasing, reducing the risk of human error and wasted ad spend.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Ad Wisey

APRIL 29, 2022

Connection between social media and brand perception. Today, social media is one of the most influential sources of information for most people worldwide. In fact, many people today rely on social media data more than they do on television, radio, or print newspapers. Brand reputation management on social media.

eCommerce 80

eCommerce Media Fashion Communications 80

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

SEPTEMBER 28, 2022

Consumer research also shows increasing acceptance of subtitles and dubbed content in line with this trend, while a programme becoming an international hit has the added benefit of financially bolstering the local production sector. “It makes sense to increasingly make content outside the US because it costs a lot less,” explains Bisson.

Audience 116

Audience Advertising Marketing Media 116

Fuel Lines

OCTOBER 14, 2014

I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book, The Levitan Pitch. I highly recommend that every advertising, digital, media and PR agency principal read it. Buy This Book. Win More Pitches, written by Peter Levitan.

Agency 279

Agency Advertising Media 279

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 1) Campaign Management. 4) Audience Building.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

OpenX

NOVEMBER 9, 2022

“Sustainability has shifted from the margins, and niche projects, to a CEO and boardroom conversation about corporate purpose, growth and future strategy,” write Microsoft and dentsu in their groundbreaking report, “ The Rise of Sustainable Media.”. OpenX didn’t set out to become a Net-Zero leader. Reduce Carbon Emissions of Campaigns.

Advertising 52

Advertising Conversion Ad Tech Media 52

Smart-Hub

OCTOBER 5, 2022

When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In the meantime, we’ll tell you which ad formats are the hottest this year. In-Stream Video Ads: small video ads up to 30 seconds long.

Banner 40

Banner Advertising Video Ads Rich Media 40

InMobi

JANUARY 8, 2018

With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign. In this 3 part blog series, we discuss how marketers can make the most of this pervasive medium in the new year. MENA Smarties: Gold, Cross Media. MENA Smarties: Gold, Innovation. . <video>

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

Basis

FEBRUARY 23, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. And that interest could be a big (dollar) sign of what’s to come: Microsoft estimates that gaining just 1% more market share in search could translate to an additional $2 billion in ad revenue. Now, how will AI shape the future of the industry?

Advertising 82

Advertising Machine Learning Conversion Rich Media 82

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Lemonads

MAY 6, 2021

So the thing is, how can you promote them from your Blog? That’s why parenting blogs will never disappear. Lifehacks Life hacks blogs are a great place to promote meal kit delivery offers. Basically, if you have one of these blogs, your audience is constantly searching for ways to make their life easier. Guess what?

Affiliates 52

Affiliates SEO Food Audience 52