Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Often, these DSPs are ideal to scale top-of-funnel awareness. So which option is right for you? But how do DSPs actually work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Top Stories. Just 16 percent of those surveyed this year said they use an in-house model, down from 50 percent last year. percent next year. The Week in Tech.

Agency 52

Agency Media Non-Profit Retail 52

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads? Search Tiles Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Basis

JULY 27, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But how will AI—be it generative or otherwise—affect marketing and media buying?

Advertising 52

Advertising Machine Learning Non-Profit Media 52

InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? In short, sellers.json is a file that enables the players of the ecosystem to map back the request to the entities behind that specific opportunity, including the final publisher. Keep reading for more information. onwards.

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Monetize More

DECEMBER 21, 2022

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. Publishers in E-Commerce.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Lemonads

AUGUST 18, 2020

Our Taboola Review will not be an ordinary review! Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Are you a publisher ? That’s right! So, are you ready to discover it

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

VideoWeek

JULY 8, 2022

Top Stories. YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Discovery, we are reviewing our current content proposition on the existing services,” a WBD spokesperson said. “As

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. Hence, the White Label concept appeared as a new way to create a brand product by developers from another company. White Label partnership is the latest trend in adtech. Pressure Off.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Below, NewProgrammatic has prepared a shortlist of the most influential BNPL industry entities that offer eliciting advertising opportunities for worldwide brands.

Marketing 52

Marketing Impressions Audience Advertising 52

VideoWeek

NOVEMBER 18, 2022

Top Stories. A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings. Nectar360’s data is drawn from the Nectar loyalty card, used by Sainsbury’s and a number of other retailers.

Video Ads 52

Video Ads Retail Audience Media 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

NOVEMBER 1, 2023

Nowadays, online advertising sells better than any billboard. Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? Let’s look at some simple examples. Example 1: you pay a well-known Instagram blogger for a post promoting your product.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? What does SmartHub do? Who is SmartHub for?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore as an Industry Standard publisher tool in the Lumascape. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

AUGUST 19, 2022

Top Stories. TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. VidMob launched in 2014 as a marketplace for video ad creation, matching up advertisers with video creatives in order to put together an ad.

Media 52

Media Ad Tech Agency eCommerce 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. They often do not pay attention to them.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. What is Programmatic Advertising?

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Ad Beat

JULY 31, 2019

Aside from word-of-mouth, Monday’com’s initial growth was a direct result of hyper-targeting their target audience across social channels like Facebook and Instagram. Our target decision-maker [was] basically anyone [with] a computer [who] works with a team. Based in Tel Aviv, Israel, the company raised a $1.5

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

VideoWeek

OCTOBER 14, 2022

Top Stories. per month and will roll-out across 12 countries from 1st November, launching in the UK on 3rd November. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Single Grain

JULY 19, 2019

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Click here to download it for free right now! Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. .

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. One exciting example of AI in practice is chatbots (more on that later).

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126