Smaato

JUNE 12, 2023

What are SKOverlay banners, and how can they help your monetization and advertising strategy? In this blog, we’ll go back to the basics on this innovative ad format that is helping demand partners improve their app install campaigns, and generating higher revenue for publishers. What are SKOverlay Banners? SKOverlay banners.

Banner 52

Banner Advertising 52

Ad Colony

JUNE 6, 2022

In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile gamers leaning into purchasing virtual goods. Learn all about these stories in this week’s Mobile Monday!

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How Does Targeting on Instagram Work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

TechCrunch Ads

AUGUST 5, 2022

Our 3rd-Party Tracker Loading Protection helps address this vulnerability, by stopping most 3rd-party trackers from loading in the first place, providing significantly more protection,” Weinberg writes in the blog post. We’re glad this is no longer the case.

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Digital Turbine

NOVEMBER 14, 2023

When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying most publishers’ and advertisers’ minds. For advertisers, it boosts CTR, improving overall campaign performance.

Mobile Ads 52

Mobile Ads Conversion Advertising Audience 52

Ad Colony

JUNE 9, 2022

Whether you are an app developer that cares about your users’ experience with your title, or an advertiser who wants to create a frictionless experience for your audience – everything revolves around the end users. More Users Engage and Complete Offers From Our Advertisers.

Audience 74

Audience Advertising 74

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. The research uncovered that some campaigns saw 42-75 percent of TrueView spend allocated to GVP sites and apps that did not fulfil the requirements.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Martech

OCTOBER 27, 2022

According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. Get MarTech!

Machine Learning 117

Machine Learning Cookies Impressions MarTech 117

Martech

MARCH 8, 2024

Keeping up with the latest AI tools is nearly impossible as sites such as There’s an AI for that currently houses over 12,000 new AI apps. This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content.

Marketing 112

Marketing Education Machine Learning Entertainment 112

AdvertiseMint

JULY 16, 2023

In this blog post, we’ll look at how you can remove watermarks from your TikTok videos in various ways. These include using apps, changing display settings, etc. The TikTok watermark is the superimposed TikTok app logo with the username of the original poster placed on TikTok videos. Use a TikTok watermark remover app.

Social Advertising 52

Social Advertising Media Agency Advertising 52

AdvertiseMint

SEPTEMBER 21, 2023

Like any social media platform, the TikTok app is not immune to technical glitches. This blog will explore some common reasons behind your TikTok live feature not working properly and provide solutions. Consider closing other apps using your internet bandwidth if your connection is slow. Go to your device settings.

Pop-Up 52

Pop-Up Audience Agency Media 52

Ad Colony

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. But it’s also likely that the changes to the advertising ecosystem will continue to evolve.

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

Martech

JULY 27, 2022

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post. It will now “begin” to phase them out in the second half of 2024.

Cookies 124

Cookies Non-Profit Advertising MarTech 124

Smaato

MARCH 21, 2022

We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. This week, we’re taking a look at online and in-app grocery shopping, and how this relatively new ecomm/mcomm. Welcome to our Trend Alert series!

eCommerce 59

eCommerce Advertising 59

Martech

JUNE 22, 2023

Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app. Nativo ’s released its ContentAI suite for advertisers and publishers.

MarTech 105

MarTech Conversion Communications Marketing 105

Digital Turbine

MARCH 27, 2023

Jumpstart your week here: When does an app go from just being a fun time-killer on your phone to a must-have in your life? It’s not enough to rely on the number of downloads or the app’s brand awareness to tell us the whole story. Preload can ensure that they are still a staple app even when a mobile user gets a new device.

Brand Awareness 52

Brand Awareness Advertising Media Marketing 52

Ad Colony

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. Advertising as a whole has become more clever. The difference, however, is in how people are advertising.

Advertising 52

Advertising Pop-Up Entertainment Communications 52

Ad Colony

MAY 23, 2022

In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market. The Advertising Experience. Learn all about these stories in this week’s Mobile Monday!

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

AdvertiseMint

JUNE 29, 2023

Creating a professional advertising account with TikTok Ads Manager is an effective strategy to reach potential customers and monetize data-driven campaigns. In this blog post, we’ll explore how you can set up your ads manager account and take advantage of all that TikTok’s ad network offers. Select Audience. Set budget.

Ad network 52

Ad network Audience Social Advertising Agency 52

Smaato

MAY 12, 2022

We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. This week, we’re taking a look at mobile gaming, and why this tried-and-true in-app experience remains a powerful. Welcome to our Trend Alert series!

Advertising 52

Advertising 52

AdvertiseMint

JULY 17, 2023

This blog post covers 16 top video-sharing apps that can satisfy your creative urges. From powerful editing tools and easy-to-use recorders to in-app challenges and original content, these social media platforms give users a unique chance to express themselves like never before. Leimgruber. It is very easy to use.

Fashion 52

Fashion Media Video Ads Social Advertising 52

InMobi

MAY 8, 2023

LTV is one of the most common app developer acronyms around. But for those who are new to the app industry, LTV stands for “Lifetime Value,” meaning the total app revenue that a user generates over their lifetime engagement. Moreover, LTV helps game developers to optimize advertising campaigns.

Non-Profit 52

Non-Profit ROI Advertising Marketing 52

Martech

MARCH 14, 2022

Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. . according to Twitter’s blog post. It looks like this: For now, only iPhone users can view and interact with the shops.

Conversion 98

Conversion MarTech Audience Media 98

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Learn all about these stories in this week’s Mobile Monday! Netflix Won’t Go Down Kicking and Streaming.

Audience 98

Audience Food Education Ad Tech 98

Martech

JANUARY 16, 2024

Consumers — especially younger ones — are increasingly distrustful of advertising. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year. Why we care. The impact of this is unlikely to be limited to political marketing.

MarTech 106

MarTech Education Marketing Advertising 106

AdvertiseMint

JANUARY 22, 2024

This blog post will explore everything on Google Analytics 4 (GA4). Google Analytics 4 (GA4) is a super-smart tool that helps people who run websites or apps understand what visitors are doing. GA4 excels in cross-platform tracking, providing a seamless view of user interactions across websites, mobile apps, and more.

Marketing 52

Marketing Audience Agency Advertising 52

TechCrunch Ads

MAY 25, 2022

Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year.

Video Ads 110

Video Ads Advertising Media Marketing 110

Digital Turbine

APRIL 17, 2023

We discussed the upcoming marriage of the two in our recent BRAG Brand Insights as well as our Streaming Video Love Letters Blog. We discussed the upcoming marriage of the two in our recent BRAG Brand Insights as well as our Streaming Video Love Letters Blog. Its ranking there is similar to other top streaming apps. Only 15.6%

Brand Awareness 52

Brand Awareness Audience Advertising Marketing 52

Chief Martech

JANUARY 1, 2024

The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms. The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms. Welcome to 2024! I expect this will be a transformative year in martech. Can I get a hallelujiah ?)

MarTech 108

MarTech SEO Marketing Social Advertising 108

Digital Turbine

JULY 24, 2023

Jumpstart your week here: In our Christmas in July blog series, we’ve explored how Prime Day prepares advertisers for the holidays and ways to rethink and optimize your holiday mobile strategy. Mobile gaming can be a goldmine for advertisers looking to capitalize on the holiday shopping season.

Electronics 52

Electronics Audience Advertising Marketing 52

Martech

JULY 12, 2023

Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices.

Marketing 98

Marketing Retail Fashion Conversion 98

Advendio

APRIL 4, 2023

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers. Think of what works elsewhere: Practical tips on blogs.

Retail 68

Retail Media Real Estate Retargeting 68

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. SmartHub's Features Have No Limits! billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

PrograMetrix

NOVEMBER 8, 2022

SEATTLE, WASHINGTON - PrograMetrix, a Seattle-based programmatic advertising agency, has partnered with the creative and digital marketing agency WUNDERWORX to better serve emerging and high-growth cannabis and CBD companies. Our team is on a mission to change the way cannabis and CBD companies market their brands. About PrograMetrix.

Marketing 52

Marketing Ad Tech SEO ROI 52

Monetize More

SEPTEMBER 8, 2022

Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. You can start affiliate marketing if you have a blog, a series of videos, or any type of content. Affiliate Sales. Membership Content.

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Affiliates Click Through Rate Audience Banner 52

All About Advertising Law

FEBRUARY 23, 2024

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Advertisers that harness the power of lead generation should consider the best practices listed below to mitigate legal risk. Advertising must be truthful and not misleading.

Advertising 59

Advertising Affiliates Communications Education 59