Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

Brid.tv

JULY 3, 2023

The growth of user content-driven platforms and the appearance of influencer culture has allowed user-generated content to become a standard in the current digital landscape. However, before publishers decide to feature this type of content on their websites, they should consider its benefits and drawbacks.

SEO 52

SEO Rich Media Fashion Media 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. This blog post helps you in that quest. Why is Website Traffic Important?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. This blog post helps you in that quest. Why is Website Traffic Important?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. How do you account for all the activities and their accumulative and individual contributions to the sales pipeline?

Marketing 113

Marketing A/B Testing Machine Learning Finance 113

Monetize More

JUNE 29, 2023

In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. By analyzing data from various sources, such as social media, browsing habits, and demographic information, AI can piece together a comprehensive picture of each user.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Monetize More

DECEMBER 29, 2022

When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely “nice-to-have,” but a total “must-have.” There are, however, several measures that publishers can take to create a repeatable revenue-generating mechanism.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

The Ad Tech Blog

MARCH 1, 2021

I vividly remember how boring was the website I was working on. I vividly remember how boring was the website I was working on. So, I decided to play with javascript animations and added a small easter egg: if you mouse over at the very top, the company’s mascot will pop up. I don’t care.

Pop-Up 130

Pop-Up Shipping Ad Tech 130

Monetize More

JANUARY 16, 2023

Are you aware that over 42% of all internet traffic is generated by bots? They have much more malicious intent than just generating a false click count as their purpose is to bypass online security measures. Click Bots Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed.

SEO 98

SEO Machine Learning Ad network Audience 98

Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Let’s jump in… RPM RPM or Revenue Per Mille is the cost for every 1000 pageviews.

CPM 52

CPM Fill rate Impressions CPC 52

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? From my perspective, there are several key reasons.

SEO 113

SEO Conversion Conversion Rate Brand Awareness 113

Monetize More

SEPTEMBER 20, 2022

What is Average Revenue Per Visitor? The ultimate goal of any online publisher is to maximize the value of every visitor who lands on your website. This metric is the average amount of money that each visitor generates for you in terms of advertising revenue. Average Revenue Per Visitor (ARPV): Publisher Perspective.

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

MARCH 5, 2023

As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. In this article, we’ll explore the concept of pageviews in detail, along with tips on how to increase them and improve your website’s performance.

SEO 52

SEO Impressions Native Advertising Media 52

Monetize More

SEPTEMBER 8, 2022

Content monetization generates revenue directly through each piece. Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. How can you start affiliate marketing?

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. Similar search terms you can use for your website.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads.

SEO 52

SEO Banner Click Through Rate Viewability 52

Automatad Inc.

NOVEMBER 28, 2023

It’s a tightrope, balancing the need for revenue with keeping your news credible and trustworthy. Then there’s the buzzkill of ad blockers. These blockers mean fewer eyes on your ads, hitting your income. This blog will explore ways to survive and thrive as a digital news publisher.

Affiliates 52

Affiliates SEO Audience Banner 52

Monetize More

SEPTEMBER 1, 2022

Did you know that global ad spend is predicted to cross half a billion dollars this year? Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. So how do you bring targeted visitors to a newly created blog or website? How does it work?

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 16, 2023

It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. The buyer has to buy the ad space designated for them at a fixed price.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. When you’re ready to publish an article, include a mention or link to that website.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? How effective is content marketing? What’s next for content marketing.

Marketing 130

Marketing SEO ROI Conversion 130

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech

SEPTEMBER 20, 2023

“In B2B, 65% of your web traffic is generated by advertising and other means — it all gets thrown into this bucket called ‘direct,’ people don’t really know where it comes from,” Golec explained. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

Cookies 91

Cookies Viewability Audience Marketing 91

AdvertiseMint

OCTOBER 2, 2023

Whether you’re a seasoned affiliate marketer or a beginner, this guide will show how to earn money as an Amazon Associate. We’ll break down the basics, explain how it works, and share tips to help you kickstart your journey. How Do I Join the Amazon Associate Program? Enter the link to your websites or platforms.

Affiliates 52

Affiliates SEO Conversion Rate Audience 52

Monetize More

FEBRUARY 20, 2023

As a publisher, you’re always on the lookout for new ways to engage your audience and drive revenue. One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. What are Parallax Ads? How to Use Parallax Ads on Your Site?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. This blog post is going to explain how server-side header bidding works and its primary benefits.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech Series

NOVEMBER 18, 2022

Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. In today’s digital-dominant world staying up to date without the assistance of technology is not possible.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Monetize More

JUNE 28, 2022

These small but powerful programs are downloaded by people all around the world, supplying anything from regular reports to a smooth purchasing channel. Whenever an app works, appears to work well for customers with few issues, and is also useful and interesting, a business is provided with the opportunity to generate money every day.

CPM 52

CPM Impressions CPC CPA 52

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. We’re only human.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Automatad Inc.

NOVEMBER 23, 2023

It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Advertisers and effective ad buying.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

JANUARY 16, 2023

Are you aware that over 42% of all internet traffic is generated by bots? They have much more malicious intent than just generating a false click count as their purpose is to bypass online security measures. Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed. Click Bots.

SEO 52

SEO Machine Learning Ad network Audience 52

Automatad Inc.

JUNE 22, 2023

Source: DemadSage Affiliate marketing supports revenue-sharing models that enable publishers, influencers, and website owners to earn money by promoting the products or services of merchants. So, let’s explore how you can tap into its potential and generate significant passive income.

Affiliates 52

Affiliates Marketing Fashion SEO 52

Martech Series

DECEMBER 23, 2022

From 32% in 2020 to 14.4% Despite this decline, total retail holiday season sales are expected to increase from 6.2% Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Holiday Spirit should be added to the page. in 2020 to 9.0% Across Christmas ’21.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent in 2023 and 8.2 percent of total spend.

Media 52

Media Retail GDPR Agency 52