VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Top Stories Warner Bros.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Brid.tv

MARCH 14, 2023

However, in recent times, ad monetization is dominating the industry. With many publishers interested in incorporating ads into their streams, we decided to share some practices on how to best monetize a live stream with ads. There are many ways to go about monetizing live streams.

Header Bidding 52

Header Bidding Video Ads Audience ROI 52

AdvertiseMint

DECEMBER 11, 2023

This blog will discuss all you need to know about TikTok calculators. Read more : How much do TikTokers make? Key Metrics to Boost Your Reach and Earn More on TikTok You can boost your reach and potential earnings on TikTok by understanding and optimizing some key metrics. Average views per video. Engagement rate.

Affiliates 52

Affiliates Audience Agency Marketing 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Real Content Network Real Content Network offers publishers a native video and content marketplace.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

NOVEMBER 28, 2023

It’s a tightrope, balancing the need for revenue with keeping your news credible and trustworthy. Then there’s the buzzkill of ad blockers. These blockers mean fewer eyes on your ads, hitting your income. This blog will explore ways to survive and thrive as a digital news publisher.

Affiliates 52

Affiliates SEO Audience Banner 52

Monetize More

SEPTEMBER 20, 2022

What is Average Revenue Per Visitor? This metric is the average amount of money that each visitor generates for you in terms of advertising revenue. The reason that ARPV is such an effective comparison metric is that it gives us a snapshot of how much revenue we are receiving from each user. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

AdvertiseMint

DECEMBER 6, 2023

This article explains what a sales funnel means and why your business needs a customized funnel to boost overall sales. You’ll learn the purpose of each sales funnel stage and how it nurtures leads toward a purchase. It optimizes your sales strategy by moving qualified prospects through the stages to become customers.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. The route includes understanding how they found the website or platform, their shopping habits, and their behavior patterns along the conversion process.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. The plan, thankfully, isn’t to start ramming ads onto shows for existing subscribers.

Audience 98

Audience Food Education Ad Tech 98

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? How Much Money Can You Expect from An App?

CPM 52

CPM Impressions CPC CPA 52

MNTN

JULY 6, 2023

Recently, Ali Haeri and Jon Zucker, MNTN’s Senior Vice President of Marketing and Senior Product Marketing Manager, respectively, joined Search Engine Land for a two-part discussion on how CTV positively impacts other marketing channels. Digital marketing is vital to the success of businesses around the world.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

JANUARY 16, 2023

Click Bots Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed. Download Bots These bots are designed to artificially inflate download counts for software, music, videos, or other digital content. Are you aware that over 42% of all internet traffic is generated by bots?

SEO 98

SEO Machine Learning Ad network Audience 98

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. Let’s have a sneak peek at the CTV world. What is CTV advertising?

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

APRIL 10, 2023

As a result, the demand for free- and therefore ad-supported – streaming content has grown. Netflix and Disney, two leaders of the ad-free model, finally launched ad-supported subscription tiers at the end of the previous year. Over the past three years, FAST revenues grew by almost 20 times. What is FAST?

Audience 40

Audience Advertising Marketing Media 40

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. National linear TV revenues meanwhile are expected to be down by 3.3 Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Spoton Digital Media

MARCH 23, 2022

How much should we spend? As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. There are multiple factors that determine how much a brand should spend -- and even then, those numbers can change over time. 15% of revenue 11.3-17.3%

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape. What is Ad Tech?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Bloggers with barely any traffic on their sites can apply for AdMaven & monetize their blog with their ads. Check them out now! Bidvertiser.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. the tactic positively impacts revenue or leads). This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. How do you account for all the activities and their accumulative and individual contributions to the sales pipeline?

Marketing 118

Marketing A/B Testing Machine Learning Finance 118

Martech Series

DECEMBER 23, 2022

What’s even more intriguing is that a few companies have generated interest because of some very creative Christmas ad campaigns that they have run. Holiday Spirit should be added to the page. It is a crucial time for both, B2B and B2C companies as this ”holiday” period presents an amazing opportunity.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech Series

NOVEMBER 18, 2022

Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. In today’s digital-dominant world staying up to date without the assistance of technology is not possible.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 percent of premium video spend (CTV and linear TV combined).

Media 52

Media Retail GDPR Agency 52

Digiday

JULY 26, 2022

This week’s Future of TV Briefing looks at how platforms like TikTok and Pinterest are providing opportunities for search-oriented video approaches. In search of views Streaming’s viewership share continues to surge WTF is the Video Privacy Protection Act? Pinterest’s video platform caters to search-driven viewership.

Audience 69

Audience Entertainment Agency Food 69

AdvertiseMint

NOVEMBER 22, 2023

You’ve probably been wondering how to scale your business online with so much competition around. This guide will show you how to successfully scale your business online and do it correctly. Buying habits – where and how do they shop online? How do they find new brands? Worry no more! Let’s get started!

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

Advertising 52

Advertising Entertainment Media Non-Profit 52

AdvertiseMint

DECEMBER 30, 2021

Most how-to’s focus on keyword optimization, product title, and bullet points for Amazon listing optimization. The external traffic you bring influences how optimized Amazon’s algorithm considers your listing and should play a key role in your Amazon SEO strategy. . 95% of Amazon sellers fail within the first 12 months.

Click Through Rate 52

Click Through Rate SEO Conversion Rate Pop-Up 52

illumin

SEPTEMBER 25, 2023

So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today? The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music.

Media 52

Media Marketing Audience Ad Tech 52

MNTN

AUGUST 1, 2023

Someone at the top of the funnel is in the early stages, meaning they’ve figured out that they have a problem and need a solution, but they aren’t yet aware of your brand or how it can benefit them. To make the most of your marketing dollars, you need an effective strategy based on your goals. What Is Upper-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories. The Week in Tech.

Video Ads 52

Video Ads Retail Audience Media 52

RevX

FEBRUARY 6, 2022

Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Lemonads

NOVEMBER 19, 2020

Understanding all of the elements that can affect your campaigns will allow you to develop a better strategy and ultimately yield higher revenue. Google is the most popular search engine in the world, so you can take advantage of the platform’s reach by learning how to get better organic rankings and get the top positions for your paid ads.

Affiliates 52

Affiliates SEO Marketing Retargeting 52

VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. Top Stories Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52