Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. By ads, video performs better than display and native ad formats.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

DECEMBER 29, 2022

When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely “nice-to-have,” but a total “must-have.” There are, however, several measures that publishers can take to create a repeatable revenue-generating mechanism.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Brid.tv

JULY 3, 2023

However, before publishers decide to feature this type of content on their websites, they should consider its benefits and drawbacks. This can include social media posts, images, blogs, user-generated advertising, and video sharing. Here are some key advantages of featuring user-generated content on your website.

SEO 52

SEO Rich Media Fashion Media 52

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FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

CPM 52

CPM Fill rate Impressions CPC 52

YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. How will this change the way online businesses live? Over the last few years, a lot has been written about ad blockers. of internet users are blocking ads. The growth of mobile ad blockers globally.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Monetize More

SEPTEMBER 1, 2022

Did you know that global ad spend is predicted to cross half a billion dollars this year? Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. So how do you bring targeted visitors to a newly created blog or website? How does it work?

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

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SEPTEMBER 20, 2022

What is Average Revenue Per Visitor? The ultimate goal of any online publisher is to maximize the value of every visitor who lands on your website. ARPV is a metric that can help you reach this goal. This metric is the average amount of money that each visitor generates for you in terms of advertising revenue.

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

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APRIL 5, 2023

In this post, we’re going to show you the steps you can take to help appeal your AdSense ban for invalid traffic. We’re also going to highlight how you can prevent invalid traffic from ruining your business. AdSense rules and content policy guidelines can be tricky for publishers to follow.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? Facebook Saved Audiences.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Monetize More

JANUARY 16, 2023

But it’s important to note that these bots can wreck publishers’ AdSense accounts when undetected. Distinguishing good bots vs. bad bots does require a bit of a discerning eye, but it can be done if you have the right information. If your analytics data show incorrect metrics, you may be making wrong marketing decisions.

SEO 98

SEO Machine Learning Ad network Audience 98

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. This blog post is going to explain how server-side header bidding works and its primary benefits.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

AdvertiseMint

OCTOBER 2, 2023

Amazon, the world’s largest online marketplace , offers everyone an opportunity to make money. Whether you’re a seasoned affiliate marketer or a beginner, this guide will show how to earn money as an Amazon Associate. We’ll break down the basics, explain how it works, and share tips to help you kickstart your journey.

Affiliates 52

Affiliates SEO Conversion Rate Audience 52

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. Aside: Can you imagine something bigger than Google?

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. SSP isn’t just about making money. It’s about making smart money. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. But is that the whole story?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Spoton Digital Media

MARCH 23, 2022

How much should we spend? As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. There are multiple factors that determine how much a brand should spend -- and even then, those numbers can change over time.

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

AdvertiseMint

JUNE 27, 2023

Well, you could begin by finding the right agency to run your business ads. However, we won’t neglect the fact that this can be a challenging process. This blog post will help you find a good agency for Facebook advertising. They review Facebook data to ensure that the right people see their ads.

Agency 59

Agency Advertising ROI A/B Testing 59

Martech

OCTOBER 20, 2022

We then charge the client hundreds, if not thousands of dollars, to make the site search engine friendly. Only then can we start optimizing, promoting and marketing the site. Only then can we start optimizing, promoting and marketing the site. Dig deeper: Now is the time to relaunch your website. Sorry, developers.

Marketing 90

Marketing MarTech Audience SEO 90

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues!

Ad network 52

Ad network Banner Video Ads Header Bidding 52

AdvertiseMint

JUNE 16, 2023

This blog post can help you find a good agency for Facebook advertising. It will give you tips on what questions to ask and how to ensure they are reliable and trustworthy. A Facebook ad agency is a group of people who know how to use Facebook to advertise. Make sure you understand them and answer them correctly.

Agency 59

Agency Advertising A/B Testing ROI 59

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work?

CPM 52

CPM Impressions CPC CPA 52

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. But what is programmatic direct exactly and how does it work? How Does Programmatic Direct Work? Programmatic direct is a form of programmatic ad trading.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Martech Series

DECEMBER 23, 2022

Brands can use this time to ”give back” to society and create an example. For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. What leading brands are doing to make Christamas campaigns extra special?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Monetize More

NOVEMBER 8, 2022

But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” The ad is displayed to the user in seconds.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. What is data attribution? Why does data attribution matter to marketers?

Conversion 52

Conversion ROI Ad Tech Marketing 52

YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. How will this change the way online businesses live? Over the last few years, a lot has been written about ad blockers. of internet users are blocking ads. The growth of mobile ad blockers globally.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Plus, they all have fast approval times so you can start monetizing your content quickly. Check them out now! Traffic Requirements : Minimal.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Martech

OCTOBER 14, 2021

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Delays in your revenue processes, especially in lead follow-up, decimate funnels.

ROI 98

ROI Marketing MarTech 98

Lemonads

JANUARY 11, 2021

Have you been wondering “ How to monetize a blog with affiliation? ” If you’ve stumbled upon several suggestions not worthy of any attention like throwing ads into your blog and hope it will eventually pay off… well, forget what you’ve read and stick here! Focus Blogs need focus. Quality over quantity.

Affiliates 52

Affiliates Audience CPA Marketing 52

AdvertiseMint

NOVEMBER 22, 2023

But growing it can be hard work. You’ve probably been wondering how to scale your business online with so much competition around. This guide will show you how to successfully scale your business online and do it correctly. With planning and focus, you can achieve your business goals and scale your company online.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

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SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Google AdMob.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Programmatic vs Direct Ads.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

MNTN

JULY 6, 2023

Recently, Ali Haeri and Jon Zucker, MNTN’s Senior Vice President of Marketing and Senior Product Marketing Manager, respectively, joined Search Engine Land for a two-part discussion on how CTV positively impacts other marketing channels. But lots of brands are hesitant to make the switch.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

Brid.tv

FEBRUARY 2, 2023

More and more companies are following suit and making user data protection their number one priority. How Does Contextual Targeting Work? Privacy Issues The Disappearance of Third-Party Cookies Context Over Behavior How Publishers Benefit From Contextual Targeting Dive Into Contextual Advertising With Brid.TV

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Mediavine

JULY 28, 2022

Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. Cookies are small pieces of code that websites deliver to a visitor’s browser. .” – Third-Party Cookies / Mark Twain. But times are changing.

Cookies 93

Cookies Advertising Audience 93

Monetize More

JANUARY 16, 2023

But it’s important to note that these bots can wreck publishers’ AdSense accounts when undetected. Distinguishing good bots vs. bad bots does require a bit of a discerning eye, but it can be done if you have the right information. Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed.

SEO 52

SEO Machine Learning Ad network Audience 52