Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Enter any search query in Google, and you will see them, too.

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Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. If you’re not new to programmatic advertising, you may know a little about Google AdMob.

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InMobi

JUNE 3, 2021

This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. Before the release, the in-app ecosystem had anticipated a huge drop in the opt-in rates, which would impact the $224 billion mobile advertising industry worldwide.

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AdvertiseMint

JANUARY 18, 2024

Digital marketing theories help explain how consumers behave online and ways to effectively reach and engage them. Useful blogs encourage subscriptions and social media follows. Do you ever feel lost trying to keep up with marketing in a fast-moving online world? Their purpose is to achieve branding and sales goals.

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Karola Karlson

MAY 11, 2021

But how to know which numbers to track? By the end of this guide, you will know answers to all the following questions: How to see all important Facebook advertising metrics in the Ads Manager? How to evaluate and improve your Facebook ad performance? How to review campaign KPIs in the Facebook Ads Manager?

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Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. What role do advertising algorithms play? Book Your Free Consultation Spot Request a Callback What Are Algorithms In Advertising? But what exactly makes programmatic so efficient?

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AdvertiseMint

OCTOBER 21, 2023

At its core, UA refers to the strategies and tactics employed by businesses, especially app developers, to attract and onboard new users to their mobile apps or services. This process is often gauged by the number of app installs or the number of users who engage with an app after seeing an ad campaign or other marketing efforts.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. How does it work? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. In turn, advertisers bid on the inventory. So, how does ads bidding work?

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. In the realm of B2B programmatic advertising, the implementation of VAST tags can serve as a catalyst for campaign success. But what is B2B programmatic advertising?

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InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook.

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Monetize More

JUNE 27, 2022

Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers. Ratings from G2 Grids’ website are derived from user-supplied product reviews and market presence data and are used to measure customer satisfaction and market presence. Why do Publishers love MonetizeMore?

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Monetize More

JUNE 27, 2022

Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers. Ratings from G2 Grids’ website are derived from user-supplied product reviews and market presence data and are used to measure customer satisfaction and market presence. Why do Publishers love MonetizeMore?

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InMobi

JULY 2, 2019

Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Here are four tactics you can employ to maximize the potential of your in-app advertising strategy. Ensure the ad is clearly separated from menu buttons.

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Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. This blog walks you through what are programmatic direct deals and how to set them up in the GAM.

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Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? How to succeed in Facebook ad bidding? Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. How to lower the cost of Facebook ads? This article’s going to answer all these questions.

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AdvertiseMint

DECEMBER 30, 2021

Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. Most how-to’s focus on keyword optimization, product title, and bullet points for Amazon listing optimization. Photo by Austin Distel on Unsplash. Optimization =!

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Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

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Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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VideoWeek

FEBRUARY 17, 2023

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.”

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Lemonads

MAY 7, 2021

In this article we will cover: The weight-loss and weight management business What’s a weight-loss affiliate program and how does it work Types of weight-loss and weight management programs. More home-fitting exercising machines, online lessons, weight-management apps, increasing digital communities. How does it work?

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Lemonads

FEBRUARY 26, 2021

For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem.

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VideoWeek

MAY 20, 2022

The proposed legislation, the Competition and Transparency in Digital Advertising Act, would prevent any company which processes more than $20 billion annually in digital ad transactions, from playing multiple roles in the digital ad ecosystem. Top Stories. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi. .

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Single Grain

AUGUST 18, 2020

In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. I will also tell you which SaaS metrics to track and how to reduce your customer acquisition cost. The customer acquisition cost indicates how much time it will take to generate profits from each customer.

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Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Let’s begin! Work With Us What Are Facebook Ads? Facebook connects almost 2.9

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Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Why Choose Disruptive Advertising? Disruptive Advertising creates transparency by providing timely audit reports to minimize ad spending wastage.

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Single Grain

AUGUST 19, 2019

As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. Of course not. Low impressions. Lower bids.

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Single Grain

JULY 27, 2021

In this article, we'll go over the exact trends he took note of, how he took action, and how you can execute a similar strategy. In this article, we'll go over the exact trends he took note of, how he took action, and how you can execute a similar strategy. How You Can Execute This. of monthly social media visits.

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Single Grain

FEBRUARY 22, 2023

For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. In this post, we’ll recommend the best 16 influencer marketing tools and how to use them for marketing goals. TABLE OF CONTENTS: ↓ How Do Influencers Act as a Tool for Marketing?

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Single Grain

JUNE 28, 2019

Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. How to Create CTAs that Actually Cause Action. Are you struggling to get website traffic from Google? If so, you’re not alone. One report found that 91% of content gets zero organic traffic. Sacrificing the (albeit small) number of rankings you’ve got. The answer?

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Single Grain

JANUARY 30, 2023

How Is ChatGPT Different from Jasper or other AI Writing Tools? ChatGPT is one of the finest examples of artificial intelligence in action. OpenAI released the bot on November 30, 2022, and within five days it had over a million users. So, what can ChatGPT do for you ? Let’s begin! To jump straight to the marketing prompts, click here.

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Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). SaaS is not a new concept. What Is SaaS?

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Single Grain

JUNE 10, 2021

There are different formats used for content marketing, such as: Blogging. It seems simple, but to do a great job, it takes time, know-how and effort. It has a database of over 5 billion articles which you can use to quickly discover content ideas in any niche to inspire your own blog posts. Infographics. Social media posts.

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Single Grain

AUGUST 11, 2020

Over 5 million blog posts are being written every day (it's only 3 p.m.!): With pretty much every business producing online content and campaigns, getting new customers and growing your brand comes down to how much attention you can attract. How to Use Engagement Marketing to Acquire More Customers. What Is Feature Marketing?

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Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. And why wouldn’t they be? Digital Darwinism does not discriminate.

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