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Benefits of UPRs Management for Publishers to Boost Programmatic Revenue

YieldBird

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM 98
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Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process.

CPM 52
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How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. Suppose you want to sell your premium inventory to a premium buyer.

CPM 52
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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Advertisers and effective ad buying.

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Revolutionize Your Supermarket Chain: Unleash the Power of Retail Media Networks

Advendio

But either way, supermarket chains have at least three low-hanging fruit ad clients: Themselves. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers.

Retail 68
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Top 17 Best Affiliate Marketing Blogs 2022 You Can Rely On!

Lemonads

Why top 17 best affiliate marketing blogs? Professionals prefer to gain insights on key subjects through reading informative blogs any time they need and search for reliable information from publishers and today it’s harder than ever to get that reliable information in the world of affiliate marketing! We did the work for you!

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How Are You Spending Your Time for Ad Agency New Business?

Fuel Lines

Learning additional time management skills isn’t the answer, if the activities where most of your time is spent is no longer effective. Social media makes new business easier Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business. Does this sound familiar?

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