the-mobile-consumer-is-the-consumer 
Ad Monsters
JANUARY 19, 2023
In this day in age, it is growing more and more difficult to rely on banner ads. Consumers are training their brains to tune them out, and publishers feel it as their RPMs are negatively affected. The eCPM of interstitial ads outperformed banner ads by 5,173%. The high eCPM rates are also a benefit to publishers.
illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.
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Digital Turbine
NOVEMBER 10, 2022
For consumers, the holidays brings festive celebrations, time spent with family and friends, and lots of shopping. Advertisers measure ROI based on these metrics, and can usually attribute campaign success to certain tactics or creatives. But for app publishers, it’s a critical time of the year that requires preparation and strategy.
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Mobile search advertising is on the rise. What is Digital Advertising. Digital advertising is any advertising that happens in a digital space.
Smart-Hub
DECEMBER 21, 2023
For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers. The ROI of such ads, most often, is incredibly low. These can be banner, video, CTV, audio, and other ads. And the more effective it is, the higher your income gets.
InMobi
FEBRUARY 22, 2022
Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. This is where video comes in. Expect to see many other retailers embrace the format, too.
Martech Series
NOVEMBER 23, 2022
iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Valued at USD$198.4
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