the-mobile-consumer-is-the-consumer 
Martech Series
JULY 6, 2022
In only the span of 20 years, our eyeballs have shifted over to personal computer screens and mobile devices. We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. From Ads to Customer Experiences.
Martech Series
NOVEMBER 10, 2022
The fact is, the gaming industry has progressed so much that it has mesmerized the consumers as well. In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. Top Examples of In-game Advertising (IGA).
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Basis
FEBRUARY 7, 2023
On average , US adults spend 24 minutes of video a day watching videos on their laptops or desktops, an hour and six minutes per day viewing videos on their mobile devices, and over an hour and a half streaming on connected devices such as CTVs. These days, there’s no escaping digital video. What are some types of digital video ads?
Advendio
APRIL 4, 2023
If you’re seeing CPG profit margins drop in your supermarket chain, while feeling misunderstood by your consumers, who keep trying to lower the price even more, you’re not the only one. profit margin, while consumers believe they earn 32.5%, reports Supermarket News. For example: Want consumers to buy an “underdog” kind of vegetable?
Basis
APRIL 24, 2023
Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a uniquely agile way to reach consumers. Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport.
Basis
APRIL 24, 2023
Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a uniquely agile way to reach consumers. Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport.
InMobi
SEPTEMBER 7, 2016
Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. billion in 2016.
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