Martech
MARCH 13, 2025
This reduces the need for human intervention while maintaining accuracy in customer communication. The tool generates marketing assets such as emails, banners, and landing pages, aligning content with brand tone and customer preferences. RAD Intel enhanced its RAD Score tool for predicting influencer and content performance.
Martech
NOVEMBER 22, 2021
Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Get the best out of every email you send out.
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JANUARY 25, 2024
Another big WPP merger iis happening: PR giants BCW and Hill & Knowlton are merging under the Burson banner (BCW itself is a merger of Burson-Marsteller and Hollywoods’ Cohn & Wolfe.) WPP says the merged agency will be an “industry-leading, full-service communications agency focused on building and protecting reputation.”
Digiday
JANUARY 28, 2024
that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.
Martech Series
AUGUST 2, 2022
Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. In fact, 49% of consumers polled stated that data transparency communications, cookie consent banners, and privacy emails make them trust a brand more.
Martech Series
FEBRUARY 28, 2023
The Gartner Market Guide recommends that security and risk management leaders should: Use email security solutions that include anti-phishing technology for targeted BEC protection that use AI to detect communication patterns and conversation-style anomalies. Include API-based ICES solutions when evaluating email security solutions.
Martech
JANUARY 22, 2024
Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. This feature not only streamlines communication, but also strengthens professional relationships by making interactions more engaging and personable. Learn how to set up a consent banner. Streamline Ecommerce with New Shopify Integration.
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