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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Let’s take a look at how to develop a strong performance marketing strategy. The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Create Performance Targets. How will you decide if your performance marketing campaign was a success? A holiday sale?