Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. This year marks the 20th anniversary of Facebook.

Media 100

Media Display Advertising MarTech Marketing 100

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Content spend will continue to grow. The consumerization of B2B marketing will continue. That was around mid-March 2020.

Marketing 113

Marketing Machine Learning MarTech Media 113

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. It changed everything.

MarTech 110

MarTech Marketing Media Agency 110

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing 128

Marketing Cookies MarTech Conversion 128

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 122

Marketing Conversion Rate Brand Awareness Display Advertising 122

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Work with outside experts If you’re changing the company name, work with a branding agency. Start with soul searching What is your why?

ROI 115

ROI Agency Education MarTech 115

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 114

Machine Learning Marketing Healthcare eCommerce 114

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy. What will the marketer do?:

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 117

Marketing Brand Awareness Machine Learning Communications 117

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Affiliate marketing. Treat them as partners. Brand ambassadors.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising 122

Advertising Marketing Education Audience 122

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards.

MarTech 97

MarTech Education Marketing Agency 97

Digiday

APRIL 5, 2023

Inflation, economic worry and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. It’s actually kind of insane right now.” It’s a 20% increase over Q4 2022’s weekly average.

Agency 70

Agency Marketing Healthcare Entertainment 70

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Marketing 128

Marketing MarTech Food Education 128

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Reminder – even in the B2B space, the end users you’re trying to connect with are still consumers, and personalized messages will resonate with them better, as they are bombarded with cold calls or mass messaging.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Fuel Lines

NOVEMBER 13, 2015

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. A graduate of Ohio University’s E.W.

Agency 257

Agency SEO Media Marketing 257

Digiday

JULY 6, 2022

As the threat of a global recession tightens like a coiling python — not enough to strangle any company yet but tight enough that it’s getting harder to breathe — more companies are taking the precautionary step of improving their business-to-business marketing chops. Horizon purchased REI to, in part, help guide technology decisions. “In

Media 72

Media Agency Communications Conversion 72

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 115

Marketing eCommerce Retail MarTech 115

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Content authenticity. The C2PA was launched in 2020. Responsible AI use.

Communications 100

Communications MarTech Agency Marketing 100

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Audience 123

Audience Entertainment MarTech Marketing 123

Fuel Lines

JANUARY 21, 2015

Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. A step-by-step guide to create a painless prospecting system.

Agency 257

Agency Education Media Marketing 257

Digiday

JUNE 15, 2022

alone, B2B agencies are looking to secure a satisfying slice. And with the growing options of social and digital channels at their collective disposal, one B2B mini-holding company is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster.

Agency 68

Agency Marketing Public Relations Media 68

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Machine Learning 110

Machine Learning Conversion Retail eCommerce 110

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Manufacturing 96

Manufacturing SEO Communications Pharmaceuticals 96

Martech Series

JUNE 24, 2022

Partnership packages the Folloze B2B Buyer Experience Platform with Hunter & Bard’s award-winning ABM deployment services. Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services.

Agency 79

Agency Ad Tech MarTech Marketing 79

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Marketing 113

Marketing MarTech Education Communications 113

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. AI algorithms can provide just that!

Click Through Rate 90

Click Through Rate SEO Conversion Audience 90

Martech Series

DECEMBER 14, 2022

Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about IZEA’s growth story through the years and more about its recent expansion plans as well….

MarTech 87

MarTech SEO Marketing Agency 87

Martech

OCTOBER 27, 2023

But given Chrome’s domination of the browser market , the move will have a significant impact, not least on marketing. ” Despite what Grote called “the accelerated loss of identity signals,” he didn’t foresee new kinds of impact on marketers. ” Another challenge for B2B. Get MarTech!

Cookies 120

Cookies Marketing MarTech Agency 120

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. This is where social media marketing and its relevant strategies come into play. How much are you willing to invest in the content creation part (monthly)? Are you sure about the different types of content you are going to post?

Media 195

Media Fashion Education Audience 195

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

MarTech 107

MarTech ROI Marketing Media 107

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Simo Ahava (24.8K

MarTech 110

MarTech Agency Marketing 110

Martech Series

MARCH 1, 2023

Paperclip taps cybersecurity marketing veteran Megan Brandow to support new searchable encryption solution: SAFE Paperclip, Inc., has named an experienced industry leader to drive its marketing strategy as the company continues to expand its product portfolio. Names New Head of Marketing appeared first on MarTech Series.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Martech Series

OCTOBER 4, 2022

Folloze best-in-class platform now enables all marketers to boost engagement across the digital buyer journey for increased pipeline and revenue, and maximize powerful ABM and data partner integrations. Now, B2B organizations can empower all marketers to build rich personalized experiences, in a simple, no-code environment.

Brand Awareness 76

Brand Awareness MarTech Marketing Conversion 76

Martech

NOVEMBER 13, 2023

We’re behind the scenes, a B2B company; we don’t directly serve their customers. ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

Brand Awareness 97

Brand Awareness Agency MarTech Audience 97