Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 113

MarTech Conversion Conversion Rate Marketing 113

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Implementing personalization features that tailor the experience to different audience segments.

MarTech 115

MarTech A/B Testing ROI Conversion 115

Martech

MARCH 26, 2025

Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said. Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page.

ROI 119

ROI Marketing Conversion Brand Awareness 119

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology.

MarTech 123

MarTech Pop-Up Communications Manufacturing 123

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Processing.

MarTech 99

MarTech A/B Testing Retail ROI 99

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 127

Advertising ROI CPA Conversion 127

Martech

JANUARY 3, 2025

” Dig deeper: How to align teams early with a strategic event workshop The key to successful sponsorship programs is understanding the value of your audience. Finding speakers who resonate with your audience and can create compelling content without commanding headliner fees. Email: Business email address Sign me up! Processing.

ROI 121

ROI Food Entertainment Finance 121

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

Marketing 131

Marketing ROI MarTech Conversion 131

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Processing.

MarTech 72

MarTech Ad Inventory Ad Space Conversion 72

Single Grain

JUNE 13, 2025

AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement. Flexibility : Diversity across conceptual categories and audience segments. Originality : Compared to existing market content. AdCreative.ai

ROI 52

ROI A/B Testing Machine Learning Audience 52

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech

JULY 16, 2024

Targeting the right audience leads to higher ROI. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post Pipeline 360 launches new display advertising platform appeared first on MarTech. First-party segments can be generated from target account lists.

Display Advertising 101

Display Advertising Advertising Brand Awareness Cookies 101

Martech

OCTOBER 15, 2024

Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes. Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach.

Cookies 123

Cookies ROI Audience Agency 123

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. Watch the full presentation from MarTech here (free registration required). ” How to improve marketing ROI with clean data. . ” How to improve marketing ROI with clean data. Automating the processes. Learn more here.

ROI 140

ROI Marketing Machine Learning MarTech 140

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. In the first article in this series, we looked at measuring the performance of personalized experience by how customers reacted, whether individually or within audience segments. Get MarTech!

ROI 137

ROI Audience MarTech Communications 137

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 108

Marketing ROI MarTech Audience 108

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns.

Marketing 121

Marketing ROI Agency MarTech 121

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Marketing 122

Marketing Brand Awareness ROI Retargeting 122

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Measuring the ROI of personalization. Get MarTech! Dig deeper: Implementing agile marketing experiments leads to leadership buy-in. Processing.

ROI 136

ROI A/B Testing Audience eCommerce 136

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 123

A/B Testing Marketing Conversion Rate ROI 123

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 116

ROI Conversion Marketing Education 116

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 110

Retail Food Cookies Banner 110

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. KPIs: Return on Investment (ROI) for marketing campaigns. Dashboard software (e.g.,

Marketing 115

Marketing Click Through Rate Communications ROI 115

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Rake in the ROI Google Analytics.

ROI 121

ROI Marketing Pop-Up Audience 121

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

JUNE 11, 2025

” Features Campaign creation: Marketing Cloud Next can create entire campaigns within hours, including briefs, audience segmentation, messaging and journey setup. Segment Intelligence identifies high-performing audience groups to improve campaign ROI. Email: See terms.

Marketing 92

Marketing Communications ROI Audience 92

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 121

ROI Click Through Rate Marketing MarTech 121

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. To make matters worse, 70% of marketers acknowledged that “measuring ROI on marketing activities and campaigns” posed a moderate or significant challenge. for those with a lower emphasis on personalization.

MarTech 95

MarTech ROI Conversion Rate eCommerce 95

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 125

ROI Machine Learning Marketing Audience 125

Martech

MAY 8, 2025

Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Marketing teams gain more relevant insights by seeing campaign engagement and audience journeys. These insights then facilitate more efficient content management and optimization at scale.

ROI 81

ROI Marketing Audience Conversion 81

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? When your audience knows and trusts your brand, they’re far more likely to engage with your campaigns.

Brand Awareness 73

Brand Awareness Education ROI Audience 73

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. This helps further segment your audience and understand how each customer uses both platforms. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience. Launch email.

Marketing 115

Marketing Pop-Up A/B Testing ROI 115

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 112

Conversion ROI Brand Awareness Click Through Rate 112

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 119

Education Audience Conversion Rate Manufacturing 119

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. Early adopters with high expectations Think back to the early days of the martech market. The company’s churn rate was a primary cause.

MarTech 121

MarTech ROI Marketing Communications 121

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 123

MarTech Food ROI Marketing 123

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 122

ROI A/B Testing Machine Learning Shipping 122