Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. .’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired.

Marketing 110

Marketing Machine Learning Audience Communications 110

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Audience 108

Audience Marketing Media MarTech 108

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts. Are you being honest?

Marketing 133

Marketing Machine Learning Audience MarTech 133

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency.

Marketing 121

Marketing ROI MarTech Audience 121

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Get MarTech!

Marketing 128

Marketing Finance MarTech Audience 128

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Marketing 116

Marketing MarTech Audience 116

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. But what about interruption marketing? What does that research look like?

Retail 102

Retail Marketing Fashion Audience 102

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing 123

Marketing Audience Communications eCommerce 123

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 95

Machine Learning Marketing Healthcare eCommerce 95

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. Get MarTech!

Marketing 103

Marketing Audience MarTech Conversion 103

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing 90

Marketing Machine Learning Audience MarTech 90

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Systems like ChatGPT use publicly available data, enhanced with user-provided data.

Marketing 140

Marketing Conversion Rate Audience MarTech 140

MNTN

AUGUST 16, 2023

Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind: holidays. And because we want you to crush it this year, we’ll even help get your audience targeting started right now. Not the “summer OOO” kind, either (sorry to disappoint!)—the

Audience 52

Audience Retail Marketing 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 124

Marketing SEO Machine Learning Audience 124

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Marketing 111

Marketing Communications Brand Awareness MarTech 111

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Pinpoint your most valuable and easily captured customers.

Marketing 102

Marketing Brand Awareness ROI MarTech 102

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Inboxes are overflowing and attention spans are shrinking.

Marketing 126

Marketing Communications MarTech Audience 126

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. A note on size.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 104

Advertising Marketing Geo targeting Retail 104

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Click Through Rate 100

Click Through Rate A/B Testing Marketing Conversion Rate 100

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience.

Audience 92

Audience Marketing Pop-Up MarTech 92

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising 99

Advertising Marketing Education Audience 99

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Product recommendations.

A/B Testing 122

A/B Testing Marketing Machine Learning MarTech 122

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Engaging Content CTV platforms offer a wide range of engaging content that caters to diverse audiences. Want your ads to hit home? Here’s everything you need to know.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 116

Cookies Marketing Retargeting CPC 116

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Here’s why.

Marketing 120

Marketing Manufacturing Pop-Up Conversion 120

Digiday

MARCH 7, 2023

The ever-changing social media landscape has become fragmented in recent years, making it more difficult for marketers as they not only need to create additional content to target specific niches , but do so as platforms’ algorithms continue to evolve. Agencies] have to be balancing reach with engagement. head of social at VMLY&R.

Audience 67

Audience Media Marketing Agency 67

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 118

Marketing Audience Media ROI 118

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 105

Media Marketing Machine Learning MarTech 105

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. The main capabilities. Why we care. Get MarTech!

A/B Testing 106

A/B Testing Marketing ROI MarTech 106

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 104

Marketing Conversion Rate Audience MarTech 104

Martech

OCTOBER 4, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1.

Marketing 136

Marketing Native Advertising SEO MarTech 136

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics.

Marketing 138

Marketing Audience Machine Learning Public Relations 138

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. How does this affect your role as a marketing leader? Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. And it doesn’t stop there.

Audience 103

Audience Food Marketing MarTech 103

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Using data segmentation In B2B communications, data segmentation is your lighthouse. It’s perfect.

Marketing 121

Marketing Click Through Rate Conversion Communications 121