AdvertiseMint

OCTOBER 20, 2023

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

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PubMatic

MAY 25, 2022

While brands have been collecting email addresses as part of their omnichannel and marketing strategies for some time, this ID is just entering the programmatic mobile advertising marketplace. The benefit of using a deterministic ID is that it opens up opportunities for cross-screen targeting, and, therefore, omnichannel marketing.

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MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography.

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Digital Turbine

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Learn all about these stories in this week’s Mobile Monday!

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InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Check out three of the chapters today: Introduction What does a successful ad look like?

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Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. Pros of Interstitial Ads.

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MNTN

OCTOBER 14, 2022

But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . What’s the Most Effective TV Ad You’ve Seen, and Why?

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InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. After all, it can be a great way to provide messaging and offers targeted to where people are, shop, live and work, ensuring creatives provide real value to key audiences.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Basis

JANUARY 24, 2024

But Google Chrome’s cookie deprecation isn’t the only force pushing digital advertisers towards a privacy-first approach: marketing teams have already had to deal with signal loss in recent years due to factors like the uptick in digital advertising regulation , Apple’s App Transparency, and consumer demands for data privacy.

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Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. Why does mobile advertising work for brands? Source: inmobi.

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VideoWeek

MARCH 7, 2024

Wurl meanwhile is targeting a different bucket of performance marketing spend. The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. For a lot of these companies, CTV is a new market for them. The second product is supply.

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Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

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illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

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Digiday

NOVEMBER 5, 2023

For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Now, it can happen within a week.”

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Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. Why we care.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

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Martech Series

JANUARY 23, 2023

11,556,947 helps protect many of the core technologies on which FullThrottle platform capabilities have been built including audience identification, lifecycle acceleration, and lead generation. Our clients can be confident that we offer an unsurpassed solution for identifying and measuring high-value audiences.” “The

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Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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illumin

MARCH 12, 2024

Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience.

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VideoWeek

APRIL 9, 2024

Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion , have additionally joined the ID5 board of directors. But this is also a validation that it also works for marketers and agencies.”

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PubMatic

MAY 8, 2024

Navigating Internal and External Challenges Mobile publishers are currently navigating a turbulent landscape with challenges both internally and externally. Macroeconomic pressures, such as inflation, have significantly impacted consumer spending, resulting in a decline in in-app purchases and reduced marketing budgets.

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Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. These closed ecosystems enable the marketplace providers to maintain control of user data.

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Digiday

SEPTEMBER 12, 2022

Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. The variety in ad formats and devices to reach consumers is helping drive interest to this medium – from earbuds and speakers to smart home devices and car listening. billion this year, according to research firm WARC.

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

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VideoWeek

APRIL 23, 2024

Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 The reseach showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. billion. “As

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InMobi

SEPTEMBER 27, 2016

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. There’s no doubt that mobile devices have changed the way we consume sports, and brands have an opportunity to leverage each event to connect and engage with their consumers.

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Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. What does the app developer and ad monetization landscape in APAC look like? Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences.

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Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. The widespread adoption of bidding also helps brands find the right audience.

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InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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Martech

FEBRUARY 17, 2022

This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Get the daily newsletter digital marketers rely on. Read next: LiveRamp’s alternative to third-party cookies. Why we care. Processing.Please wait.

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