SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories. What is an Affiliate Network or a No-SDK Ad Network? Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

AdvertiseMint

NOVEMBER 7, 2023

By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats.

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Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

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Ad Ops Advertising Ad Inventory Ad network 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

DECEMBER 20, 2022

In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Between the two stand mobile ad networks and exchanges , which act as intermediaries.

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Advertising CPM Mobile Ads CPC 54

Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have? Who Are Your Competitors?

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

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Header Bidding Banner A/B Testing Video Ads 52

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent. How DSPs Work?

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. You keep mentioning ad exchanges.

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Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Monetize More

JUNE 1, 2023

Advertisers can easily find publishers or app developers to display their ads, and publishers can easily find advertisers to monetize their content. This has led to a rise in the number of ad networks available on the market, each offering unique features and benefits. However, not all ad networks are created equal.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

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Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Marketing Viewability Real Estate Mobile Ads 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. The numbers from our 2018 State of Mobile Video Report back this up. Just between 2016 and 2017, video ad click-through rates increased 300 percent. In comparing that time span, video ad inventory in the U.S.

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Click Through Rate Video Ads Ad Inventory Shipping 52

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Majority share for mobile ads served via programmatic is steady.

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Advertising Impressions CPM Cookies 74

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. For example, display ads typically have lower rates than video or native ads.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

OCTOBER 17, 2014

Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Mobile meshes together our personal and professional lives, providing endless opportunities for brands marketers. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

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Rich Media Mobile Ads Retail Ad Inventory 52

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

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A/B Testing Video Ads Mobile Ads Banner 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

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Ad Tech Audience Agency Media 52

Smart-Hub

JANUARY 2, 2024

These are also ad strategies with potential high profits. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. Key Success Factor Behind Programmatic Advertising Posting ads to make money effectively, you need to perform two fundamental actions.

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InMobi

SEPTEMBER 11, 2019

For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. In this case, the DSP would have access to allow users to bid on the inventory available across both exchanges. Do you use specialized or omnichannel DSPs?

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Buyers value video inventory that is…. Targetable : Audience Lists, Demographic Information. Presence of an advertising identifier such that audiences can be reached and frequency capped. Congratulations!

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Viewability Video Ads Audience A/B Testing 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The service was due to launch in France in 2023 but has been replaced with a new combined streaming service in the French market.

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Ad Tech eCommerce Media Agency 98

InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. We know your market InMobi has 700+ employees in 25 global locations and over 578 million consumers on its network. You'll have the control you need to consistently improve performance.

Rich Media 52

Rich Media Banner Ad Inventory Mobile Ads 52

InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. The user may close the ad to get back to the intended content.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. vs Prebid Server: Which Option Delivers the Most Ad Revenue? Table Of Contents An Overview of Prebid What Is Prebid?

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Header Bidding Ad Server Ad Exchange Agency 76

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will. For example, you can work with a network that only offers mobile, video, native, push, or pop ads.

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VideoWeek

JUNE 10, 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product in the UK and Spain, expanding to France, Germany and Italy in the coming months. Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Segmented TV reached 5.7

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. Also, the higher up the waterfall that advertiser sits, the more chance the user will see and click on their ad. Does it fit with your audience?

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

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