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What is mobile marketing?

AdvertiseMint

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Why does mobile advertising work for brands? Source: inmobi.

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Digital Advertising Guide

Adtelligent

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.

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The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Enhancing the connection between brands and people to provide relevant customer experiences will be the focus of all major mobile marketing companies. However, this is going to change in 2016 as the top digital companies such as Apple, Google, Microsoft, Facebook and Amazon flood the market with mobile payment solutions.

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Digital is Dead - Long Live Digital

InMobi

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. What all this tells us is that we are now poised to witness another change in the scenario with the emergence of mobile advertising as a significant channel for marketing activities.