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How Ad Agencies Can Use PR to Drive New Business

Fuel Lines

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. How is that possible?

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FINN Partners Promotes Celia Jones to Global Chief Marketing Officer

Martech Series

Today, everyone—from internal employees to external audiences—is looking for transparency about who you are, what you stand for. Jones’ appointment comes on the heels of two consecutive years of significant double-digit growth, aggressive global expansion, and enhanced firepower across key sectors and integrated capabilities.

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Brand Awareness Marketing: What Is It and How Does It Work?

MNTN

Brand awareness works by introducing potential customers to your business in a way that’s memorable and positive, setting a great first impression and then proceeding to interact with them in a consistent fashion. Content Marketing Create valuable content that intrigues and educates your audience. How Does Brand Awareness Work?

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8 Tips That Will Make Ad Agency New Business Easier

Fuel Lines

This inability to clearly define their target audience has many agencies floundering when it comes to developing a lead generation pipeline and a consistent new business program. That stat impressed upon me the shifting importance from chasing new business to “ getting found” by your target audience.

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Top 9 immersive marketing events of 2023

Martech

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

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Top 10 immersive marketing events of 2023

Martech

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? It details the actions your business will take to promote its products or services to its target audience. What Are Promotional Strategies?