Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 96

Agency Media Audience Impressions 96

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. In fact, 39% of U.S.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. to low-quality media like invalid traffic (IVT) and MFA inventory. The study found that: Only $0.36 going to ad-tech fees and $0.35

Marketing 122

Marketing Demand Side Platform Audience Impressions 122

Digiday

NOVEMBER 17, 2024

Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. When Index sends an impression, Cognitiv provides real-time analysis to predict which ads will likely convert and then sends it back with an advertiser deal ID.

Demand Side Platform 85

Demand Side Platform Impressions Audience Cookies 85

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 132

Marketing ROI MarTech Conversion 132

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. Ensure agreements include provisions for quality assurance.

Retargeting 130

Retargeting Ad Targeting Manufacturing Communications 130

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. For many, RMNs are emerging as a critical component of a media strategy.

Retail 67

Retail Media Audience Conversion 67

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 122

CPM CPC Click Through Rate Impressions 122

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Crafting a compelling brand story.

Conversion 130

Conversion SEO Communications Audience 130

Martech

OCTOBER 18, 2024

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. However, all social media sites have a certain percentage of ghost accounts. Every social media site has its distinct culture and jargon. Sponsored Content: Promote organic posts to a wider audience.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

CPM 117

CPM Demand Side Platform Impressions Video Ads 117

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Social media marketing is essential for both startups and large corporations.

Marketing 116

Marketing Brand Awareness Machine Learning GDPR 116

Martech

JUNE 19, 2025

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). 2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales.

Conversion Rate 80

Conversion Rate Marketing CPA Conversion 80

Martech Series

JUNE 23, 2025

In the ever-changing world of online marketing, the advantage goes to those that can relate to the audience on a personal level. The days of impressions or clicks as primary metrics are long gone. Social Media Feeds: Your social media content prioritizes posts based on your interactions, connections, and core interests.

MarTech 101

MarTech Machine Learning Conversion Rate Conversion 101

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With the premium audio publishers at Digital Remedy, you reinforce your brand identity and deliver your message more effectively across multiple formats and mainstream media channels.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 123

Marketing Brand Awareness ROI Retargeting 123

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. In fact, with news moving at the speed of our social media feeds, the opportunity might even be completely lost. Processing.

Audience 136

Audience Marketing Impressions Communications 136

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 131

Audience Healthcare SEO Impressions 131

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies?

Retail 52

Retail Media Agency Machine Learning 52

Martech

DECEMBER 6, 2024

Developing effective social media content. Target audience description. Social media content. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Creating engaging imagery. Marketing emails.

SEO 131

SEO Education Machine Learning Audience 131

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. A biddable environment, plus greater supply, should allow buyers to find impressions at more efficient rates.

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. The issue isnt the size of your audience its the intent signals youre missing.

Conversion 97

Conversion Retargeting Audience Click Through Rate 97

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits. Today’s digital landscape demands much more.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Digiday

MARCH 25, 2025

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. The campaigns global impact cemented LEGOs relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity.

Media 51

Media Entertainment Impressions Audience 51

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 73

Impressions Audience ROI Conversion 73

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Customers : The fact that the customers and audience are the same and have different needs at various points blurs the line between martech and adtech as well.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 135

Media Pharmaceuticals Impressions Audience 135

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.

Advertising 94

Advertising CPM Impressions Video Ads 94

illumin

JUNE 18, 2025

It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. These platforms offer brands new, powerful ways to connect with audiences in a personal and immersive way. Prioritize clarity, energy, and diversity to ensure broad audience appeal.

Advertising 76

Advertising Banner Audience ROI 76

Ad Monsters

JANUARY 6, 2025

Our publisher speakers packed these sessions with game-changing insights that are rewriting the playbook for digital media. Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. Take curated deals, for example.

Cookies 105

Cookies Audience Media Ad Tech 105

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends.

Media 105

Media Entertainment Impressions Agency 105