Adweek

DECEMBER 1, 2022

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.

Agency 246

Agency Fashion Entertainment Audience 246

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

Fashion 246

Fashion Entertainment Audience Agency 246

Adweek

JUNE 16, 2025

.” As Agencies Move Behind the Scenes in Cannes, Sport Beach Continues to Flex UNR’s work will span live-action ads, documentaries, photography, social content, post-production, and design, as well as translating and adapting campaigns for global audiences.

Entertainment 172

Entertainment Agency Fashion Media 172

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Marketing 120

Marketing Pop-Up Fashion Entertainment 120

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Many are digital-native, forging tailored D2C digital strategies. Why we care. Brand guidelines are incredibly important.

Fashion 111

Fashion Retail eCommerce Audience 111

Martech

APRIL 9, 2025

Brand fit is about alignment not just in aesthetics or audience size, but in deeper brand values and personality traits. Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. A solid analysis typically revolves around four key elements. Their secret?

Fashion 96

Fashion A/B Testing Audience Marketing 96

Martech Series

SEPTEMBER 6, 2022

CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. The drops leverage NTWRK’s video-first commerce platform to make art in its many forms more accessible to a broader audience, and to raise awareness and funds for underserved communities.

Fashion 98

Fashion Retail MarTech Education 98

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Martech Series

SEPTEMBER 9, 2022

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

Pop-Up 98

Pop-Up Fashion Healthcare MarTech 98

PubMatic

NOVEMBER 1, 2024

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

MNTN

JANUARY 31, 2025

MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” ” John Thuet CMO, JASE Medical Results Born Footwear Fashion and apparel is a crowded space year-round, but especially during Q4.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Digiday

MAY 23, 2024

Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top.

Fashion 92

Fashion Marketing Audience Media 92

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Advertising 120

Advertising Media Ad Ops Non-Profit 120

AdvertiseMint

JANUARY 7, 2025

They have each cultivated distinct personas that resonate with their audiences, allowing them to reach diverse demographics and enhance their overall brand appeal. These influencer marketing partnerships not only boost the Kardashian brand credibility but also offer financial benefits through shared audiences and mutual promotion.

Marketing 52

Marketing Fashion Audience Impressions 52

Ad Rants

MARCH 25, 2024

SEO services focus on identifying and integrating relevant keywords that resonate with the city's diverse audience. This hyper-targeted approach ensures that your business is not lost in the vastness of the online cityscape but stands out in the areas that matter most to your target audience.

SEO 222

SEO Fashion Audience Finance 222

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Your billboard should reflect your brand's personality and appeal to the right audience.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

JANUARY 10, 2025

It looks like a “fake reply,” even though it doesn’t use the “Re:” in the subject line, because the email content purports to be a private conversation between a fashion influencer and a brand representative. By the way I am not Melissa, nor a fashion influencer. As we saw in No. As we saw in No.

Shipping 134

Shipping Fashion Conversion Electronics 134

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. A key piece to this campaign is the new “Fall Book,” which will feature both fashion finds and profiles on “Achievers” like author Amy Sall and creative director Carolina Herrera.

Audience 98

Audience Retail Fashion Entertainment 98

Martech

MARCH 13, 2025

B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee. In contrast, B2C applications focus more on content production and audience engagement, where AI supplements but does not replace human intuition.

Fashion 96

Fashion Audience Media ROI 96

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Blog posts detailing safety shoe trends, workplace safety tips, and product reviews add value for the audience and contribute to improved search engine rankings.

SEO 248

SEO Retail Audience Fashion 248

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 89

Fashion Audience Media Marketing 89

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

OCTOBER 2, 2024

” Had the Oracle advertising model, essentially built around a DMP, become old-fashioned? ” Consumer View combines attribute data for persons and households with the high-level view of audiences. “We still support cookies throughout our products and services where applicable, but by no means are we dependent on them.”

Advertising 122

Advertising Cookies GDPR Fashion 122

Ad Tech Daily

SEPTEMBER 19, 2024

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions.

Fashion 105

Fashion Ad Tech Audience Advertising 105

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. ranging from high fashion to skateboards. The fashion maison paired up with UNXD to mint NFTs for a bespoke nine-piece collection, reportedly designed by Domenico Dolce and Stefano Gabbana themselves. million) .

Fashion 120

Fashion Audience MarTech Marketing 120

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Fashion 124

Fashion Food MarTech Audience 124

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! It is true that without a great product, you are not going to take it too far.

Media 205

Media Fashion Audience Education 205

The Ad Tech Blog

JUNE 16, 2024

By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience. Effective media planning involves selecting the right channels, timing, and messages to reach the target audience.

Fashion 130

Fashion Audience ROI Media 130

Ad Monsters

APRIL 30, 2025

The digital-native publisher with a focus on hip-hop and Black culture recently adopted Revrys PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences. To highlight the value of REVOLTs audience while prioritizing transparency into how their data is collected and used. The goal of the partnership?

Ad Exchange 65

Ad Exchange Audience Fashion Food 65

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. Emotional branding can differentiate your brand in a competitive market.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. 20 NFT wearables were made public by the fashion label.

Fashion 145

Fashion Pop-Up Food AutoMobile 145

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Single Grain

MAY 5, 2025

Brands have used retro branding in the SaaS, interior design, and fashion industries. Best practices for using retro design include layering, prioritizing functionality, aligning your audience, implementing technology, using the right font, and using retro looks selectively.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Martech

JULY 16, 2024

For instance, a fashion brand can use a loyalty member’s purchase history to recommend complementary clothing items or outfit upgrades, thereby increasing the chances of additional sales. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

ROI 112

ROI Fashion Marketing MarTech 112

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. After an investment of several hours and dollars, I’m still unable to wear my digital fashion in a Zoom meeting. So, what gives?

Marketing 144

Marketing Fashion Audience MarTech 144

Martech

JANUARY 29, 2024

Dig deeper: Artificial intelligence + human intelligence = success Avoid using LLMs to generalize a target audience or demographic This over-generalization, or reduction of a group to a stereotype, is not new. For example, I asked ChatGPT, “What does Gen Z think about avoiding buying fast fashion (i.e.,

Fashion 117

Fashion MarTech Audience Marketing 117