Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization?

Marketing 126

Marketing Education ROI Audience 126

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. The Power of First-Party Data Advertisers are looking for new, creative ways to target audiences without solely relying on third-party data.

Real Estate 103

Real Estate Audience Affiliates Education 103

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 117

ROI Conversion Marketing Education 117

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms.

SEO 131

SEO Education Machine Learning Audience 131

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. More than three-quarters of U.S. an AI-powered video creation platform.

MarTech 126

MarTech Communications SEO Conversion 126

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 98

Education Ad Tech Media ROI 98

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. Data scientists and researchers set you up for success with an optimized media mix, audience targets, and creative assets. In other words, don’t stop!

ROI 98

ROI Education Audience Marketing 98

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. This, in turn, affects the overall return on investment (ROI) of the campaign. Another strategy is to adjust targeting settings to reach new audience segments. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. How do they do it?

Marketing 131

Marketing Manufacturing AutoMobile Machine Learning 131

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results.

SEO 52

SEO ROI Conversion Rate Conversion 52

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. To stay ahead of the curve, commit to ongoing education and skill development.

Conversion 131

Conversion Marketing Education ROI 131

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 126

Audience Marketing ROI Manufacturing 126

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline.

Audience 98

Audience Machine Learning MarTech Education 98

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Dig deeper: 3 tips to maximize your ROI at events 4. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Conversion 122

Conversion Education ROI Communications 122

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

JANUARY 23, 2025

Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers. Provide multiple ways to educate your team, such as workshops or adding clear annotations to reports. Whats the ROI of this campaign?

Marketing 124

Marketing A/B Testing ROI Conversion 124

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 98

Audience Agency Advertising ROI 98

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Educational myth-busting content drives the highest lead conversion potential with 3.8% increase in favorability among B2B audiences, a 7.1% lift in awareness, and a 9.5%

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Educational resources such as quick-start guides or how-to videos. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort.

Click Through Rate 113

Click Through Rate Non-Profit Impressions Conversion Rate 113

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 63

Media Retail Education ROI 63

Martech

FEBRUARY 13, 2025

Some use cases, such as Content: Image/video ideation (6.1%) and Content: Lead scoring and distribution (3.2%), have seen initial adoption but were eventually abandoned, possibly due to challenges in ROI realization, integration complexity or shifting priorities. Data: Audience building (31.4%). Management: Sales assistants (36.1%).

Marketing 140

Marketing MarTech Education ROI 140

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 130

Education Audience ROI A/B Testing 130

Single Grain

APRIL 24, 2025

In this article, we’ll explore how leading brands are leveraging augmented reality, virtual reality, and AI to create captivating experiences that not only reach audiences but also envelop them. Immersive marketing experiences use multisensory technology to create engaging experiences that boost interactions among audiences.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

DECEMBER 4, 2019

Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Navigate: Audience > Users Flow. Google Analytics is here to help: Navigate Audience > Behavior > New vs Returning. You can turn your one-time customers into loyal community members by educating them.

Education 142

Education Conversion ROI Audience 142

Single Grain

APRIL 15, 2025

Key Highlights Well-structured LinkedIn ABM pipelines can improve conversion rates by up to 40% compared to disconnected campaigns 97% of marketers report that ABM delivers a higher return on investment than other marketing strategies End-to-end pipeline visibility enables accurate attribution of LinkedIn ABM’s impact on revenue Integrated technology (..)

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. How important is video revenue to your business? We owe that to them.

Education 59

Education Cookies Ad Tech Advertising 59

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Platform-Specific Optimization: Understand how to effectively tailor content according to each platforms requirements and audience expectations. Not all content has equal repurposing potential.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Martech

JUNE 12, 2024

It’s time to pay attention, customize your tools for specific customer needs and learn from the data to improve your performance rate for all audiences. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Education 121

Education ROI MarTech Conversion 121

Martech Series

OCTOBER 7, 2022

As VP of Digital Audiences, Jordan plans to continue to grow the foundation for Webbula’s competitive Programmatic Product. The Data Solutions Experts are thrilled to welcome Jordan Feivelson, advertising industry veteran, to the team as the Vice President of Digital Audiences.

Advertising 98

Advertising Education ROI Audience 98

PubMatic

MAY 5, 2025

In my world, uncertainty shows up everywhere from hearing about shifting priorities from my wife who works in higher education, to trying to keep pace with my teenagers ever-changing weekend plans, to talking daily with brands feeling squeezed. Unpredictability isnt just a headline it’s life. The result?

ROI 58

ROI Control Group Viewability CPM 58

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display ads can also be an effective solution if it is essential to target a niche audience. Driving high-quality traffic, educating the audience, and gaining their trust. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52