Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

MNTN

APRIL 16, 2024

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively.

Fashion 52

Fashion Education Impressions Audience 52

Basis

FEBRUARY 8, 2024

Largely speaking, TV was simpler in the days of yore. But just a decade ago, watching TV was relatively straightforward. Fast forward to today, and watching your favorite TV content has become an increasingly complex, and decision-riddled endeavor. YouTube TV? What’s the Latest in the Convergent TV Landscape?

Advertising 104

Advertising Audience Conversion Rate Education 104

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

PubMatic

MARCH 14, 2024

Traditional broadcast television, once the undisputed king of mass reach, has been disrupted as consumers increasingly turn to digital environments, such as connected TV (CTV), for their entertainment needs. We are helping to future-proof audience targeting strategies ahead of a cookieless future.

Advertising 93

Advertising Education Entertainment Media 93

VideoWeek

APRIL 17, 2024

He also oversaw the development of Samsung TV Plus, the free ad-supported streaming TV (FAST) service that now has over 1,000 channels, including 100 in the UK. “And that’s why we’re spending a lot of time around our insights and our data, to inform them of what audiences are doing on our devices.”

Manufacturing 59

Manufacturing Education Audience Media 59

MNTN

OCTOBER 13, 2023

Vevo and Publicis Media recently spilled the beans on streaming TV habits in their report The State of Modern TV Viewership. Many are also happy with the discovery functions available through FAST services, which ultimately make it easier than ever for viewers to stop flipping through apps and actually start watching some TV content.

Education 52

Education Audience Media Marketing 52

MNTN

JULY 13, 2023

What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). According to Pew Research, 77% of Americans today have broadband connections.

Shipping 98

Shipping Education Entertainment Audience 98

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Connected TV Is Here to Stay Connected TV (CTV) is expected to be widely used in programmatic advertising.

Advertising 52

Advertising Cookies Ad Space Audience 52

MNTN

AUGUST 26, 2022

So you have your holiday planning guide in front of you and your audience targeting mapped out. The beauty of Connected TV advertising is that you never have to make a trade-off of one thing or the other—you’ll drive full-funnel results that impact both your short- and long-term objectives. What’s next?

Marketing 126

Marketing Education Retail Audience 126

Martech Series

FEBRUARY 2, 2023

Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Manite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers.

Media 84

Media Education MarTech Audience 84

MNTN

AUGUST 25, 2023

Marketers have found a new successful model for targeting customers: Connected TV (CTV). More than a third of people in the United States say they watch streaming TV more than once a day, and that number is expected to keep growing over the next five years. That’s where CTV attribution comes in. What is CTV Attribution?

Education 52

Education Conversion Audience Media 52

MNTN

APRIL 13, 2023

The way that B2B audiences watch TV and engage with media is changing. As this audience has been thrust into the world of hybrid work, they are spending more time at home. Jon Zucker, Senior Product Marketing Manager at MNTN, joined Demand Gen Report to discuss how Connected TV can reach B2B audiences.

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. These ads should be persuasive and educational. You can run retargeting ads on social media, as banners on websites, and even on Connected TV.

Retargeting 52

Retargeting Marketing Education Audience 52

MNTN

APRIL 18, 2023

If you’re focused on awareness funnel marketing, you can employ the following strategies to spread the word about your brand and capture new audiences. For top-level marketing strategies, content should educate potential customers about your brand. And CTV ads are also a great top funnel marketing strategy to build brand awareness.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

MNTN

MAY 26, 2023

Now, thanks to Connected TV (CTV), all of this is changing—but how? How Are Advertisers Using CTV vs. Linear TV? No matter the format, TV is a prestigious and impactful ad channel. Brands that have used linear TV in the past might assume CTV will be a similar experience. So, we asked! And we wanted to know why.

Advertising 52

Advertising Retail Audience Education 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

MNTN

MARCH 20, 2024

As a business owner, you’d no doubt like to connect with more relevant audiences and improve your return on ad spend (ROAS). While both approaches use location data to deliver ads to specific audiences, that’s where the similarities end. One particular shop nearby uses geotargeting to connect with users within their ZIP code.

Audience 52

Audience Brand Awareness Advertising Education 52

MNTN

FEBRUARY 12, 2024

Once you get on someone’s radar, you can nurture them using Connected TV (CTV), social media ads, and other content channels. Instead, you’ll need to tailor your brand awareness campaigns to align with the unique needs of your business and the preferences of your target audience. How Does Brand Awareness Work?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

MNTN

JUNE 28, 2023

But what about when it comes to Connected TV (CTV) , the third performance marketing channel? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, recently joined MediaPost to discuss how brands can enhance the impact of their digital strategies with high-quality TV ad creative. Let’s recap their conversation.

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. This model helps you understand what resonated with your target audience but didn’t immediately inspire them to take action.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. Call it marketers’ impatience or a drive for a new shiny object, but we rarely see genuine wear-out, especially on TV.

ROI 85

ROI Education Audience Marketing 85

Martech Series

DECEMBER 14, 2022

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

Education 82

Education Ad Tech Media MarTech 82

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Not dramatic at all, right?) What Elements Make This Ad So Great?

Education 52

Education Audience Video Ads Brand Awareness 52

MNTN

FEBRUARY 17, 2023

The world of TV advertising has evolved. Streaming services are more popular than ever, the CTV landscape is changing rapidly, and while the ad sector may see a slowdown in overall spending in 2023, Connected TV is expected to do the opposite and see a 14.4% increase over last year.

Audience 52

Audience Conversion Education Ad Targeting 52

MNTN

JUNE 2, 2022

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. The conversation started with Ad Age acknowledging that CTV ads have drastically changed how quickly a brand can get a TV spot live.

Education 52

Education Brand Awareness Audience Advertising 52

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 59

Marketing Brand Awareness Education Audience 59

MNTN

MARCH 18, 2024

Target, Starbucks, and countless other brands use geofencing alongside their mobile apps to stay connected to consumers and drive more business. Create a radius or custom perimeter around your business and serve up ads to niche audiences. Use it to deliver in-app notifications when subscribers enter your digital area.

Audience 52

Audience Conversion Rate Advertising Ad Inventory 52

Martech

OCTOBER 20, 2023

The role of education is also a significant thread in Gene’s career. He self-educated himself about emerging technologies that then had no manual. We found ways to use modems and connectivity to stay connected and even collaborate musically. I have the same interfaces as they do, but I have an audience they don’t have.

Education 98

Education Agency Electronics MarTech 98

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. It boils down to a lot of the same factors that have fueled the decades-long love affair between political advertisers and linear TV.

Advertising 69

Advertising Education Audience Cookies 69

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Crypto and tech companies aren’t the only ones using QR codes in their connected TV campaigns.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Adtaxi

MARCH 22, 2022

Advertisers hoping to meaningfully engage with their audience need video advertising. Connected TV (CTV) numbers are equally impressive. The potential audience for these ads is substantial: the Leichtman Research Group found that “ 82% of U.S. TV households have at least one internet-connected TV device.”

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. Through its TV+ initiative, OpenX says it wants to fix these problems.

Media 98

Media Cookies Affiliates Agency 98

MNTN

JULY 12, 2022

Demand generation brings both of these funnels into alignment with a customer-centric strategy that focuses more on educating consumers than selling to them. The ultimate goal is to generate demand for your product or service by educating consumers about your product or service and the problem it solves. Connecting with customers.

CPL 52

CPL CPA ROI Conversion 52

Agility Ads

MAY 19, 2022

Connected TV (CTV), also known as a smart TV, looks and functions like a regular TV, but is also integrated with the internet. If your TV requires an internet connection, you most likely have a CTV. Digital political ads are powerful because you can leverage big data to reach your target audience better.

Education 40

Education Audience Entertainment Advertising 40

Martech

JUNE 7, 2023

Streaming TV Everything is streaming nowadays and it’s a shame how many worthless DVDs we have sitting in our homes. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience. Up to 57% of all U.S.

Marketing 92

Marketing Audience Education Entertainment 92