Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. NetElixir’s audience intelligence platform LXRInsights now has an AI-powered content generator that can create ad copy and product descriptions. Get MarTech!

MarTech 83

MarTech Machine Learning eCommerce Communications 83

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 96

MarTech ROI GDPR Communications 96

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? That idea is what ultimately inspired Vincent Yang and I to co-found Firework in 2017 – to help organizations forge more authentic, human connections with their audiences through the language of video.

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. Ecommerce expo UK is collocated with Technology for Marketing, The UK’s definitive martech event. CommerceNext, the leading U.S.

eCommerce 105

eCommerce Media Retail MarTech 105

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

Advertising 101

Advertising eCommerce ROI Audience 101

Martech

APRIL 5, 2024

For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. Universal Analytics audience lists will be closed. Get MarTech! This includes conversions within linked advertising accounts. Any data already exported will remain accessible in BigQuery.

eCommerce 104

eCommerce Conversion MarTech Audience 104

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Audience 138

Audience eCommerce Entertainment Media 138

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. I have been at Wix for more than 9 years working in different managerial roles.

MarTech 82

MarTech SEO eCommerce Conversion 82

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? So I left marketing and went into ecommerce.

eCommerce 102

eCommerce Healthcare MarTech Marketing 102

Martech Series

JUNE 22, 2022

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series: _. Welcome to this MarTech Series chat, Dave, tell us about yourself and more about your role at Constant Contact. The story drives your strategic decisions.

MarTech 85

MarTech Marketing Audience eCommerce 85

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. I’ll explain how to do that in my next MarTech post.

A/B Testing 134

A/B Testing eCommerce Banner MarTech 134

Martech Series

NOVEMBER 18, 2022

” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Following suit across the globe, TikTok has been very successful in China with ecommerce integration. This is a platform which offers a huge audience reach and potential to advertisers which cannot be ignored.”

Video Ads 91

Video Ads eCommerce Advertising Entertainment 91

Martech

OCTOBER 18, 2023

Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so. CPG audience segmentation In email planning for our CPG clients, we’ve found the biggest key to success is good segmentation, whether it’s lifestyle segments (like a bachelor, family, mom on the go, etc.) Aim for 3-4 audience groups to start.

eCommerce 116

eCommerce Shipping Audience Education 116

Martech Series

NOVEMBER 3, 2022

Omnisend , a leading email and SMS marketing automation platform for ecommerce merchants, announced today that it was recognized as a gold award-winner for the Websites: Software & Applications category at the 12th annual Lovie Awards. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

eCommerce 90

eCommerce MarTech Communications Audience 90

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations.

Machine Learning 100

Machine Learning Marketing Healthcare eCommerce 100

Martech

APRIL 14, 2022

trillion in ecommerce sales. Mobile accounts for 67% of all ecommerce sales. Across the board, the mobile app market looks healthy and looks like an increasingly attractive channel to engage with audiences. The post App opt-in rates climb despite Apple’s permission requirements appeared first on MarTech.

eCommerce 125

eCommerce Entertainment Retail MarTech 125

Martech Series

AUGUST 11, 2022

The eCommerce email marketing tool by DirectIQ is designed to help eCommerce businesses save time and effort by automating the process of sending out mass emails. The team at DirectIQ acknowledges the fact that email automation is one of the trickiest tasks for eCommerce business owners.

eCommerce 85

eCommerce Marketing MarTech Audience 85

Martech Series

NOVEMBER 2, 2022

Also joining CommerceNext are 11 new advisors bringing the advisory board to a group of 49 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

eCommerce 84

eCommerce Education Retail MarTech 84

Martech

NOVEMBER 1, 2023

For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. Einstein , Salesforce’s AI product, has particularly good audience saturation algorithms that identify the subscribers in danger of being over-communicated and those who could use more communication.

Marketing 127

Marketing Audience Communications eCommerce 127

Martech Series

JUNE 13, 2022

Zeenk’s powerful, customer centric analytics solution provides DTC brands with predictive analytics, and exploratory data analytics, that enables them to optimize their entire ecommerce strategy and empowers them to address current and future market challenges. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

eCommerce 94

eCommerce Audience MarTech Media 94

Martech Series

DECEMBER 19, 2022

The global eCommerce SaaS provider Shoplazza published an in-depth white paper “From Trends to Strategies: The Role of Social Commerce” with Snapchat. Facing the era of “acquaintance network,” social commerce has emerged as the key factor in the cross-border eCommerce industry.

eCommerce 84

eCommerce Conversion Rate Media MarTech 84

Martech

NOVEMBER 29, 2022

Reach audiences not found/hard to find elsewhere (42%). Provides an additional ecommerce channel (34%). It’s a good fit for our audience (28%) It’s a good fit for our brand (27%). It’s not a good fit for our audience (37%). Get MarTech! New way of engaging existing customers (48%). Boost brand perception (46%).

Brand Awareness 109

Brand Awareness Marketing eCommerce ROI 109

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Get MarTech! In your inbox.

eCommerce 96

eCommerce MarTech Retail Marketing 96

Martech Series

OCTOBER 18, 2022

Self-serve solution makes open internet advertising accessible to smaller businesses, levelling the playing field in the ecommerce sector. Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. We want to widen the adoption of programmatic and make it accessible to every business.”.

eCommerce 79

eCommerce Banner MarTech Audience 79

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Martech

JANUARY 9, 2023

As a note, this feature currently relates only to ecommerce and churning data. Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. If you have ecommerce tracking, the top areas to see and use predictive modeling are in the Explore reports and the Audience tool.

Machine Learning 116

Machine Learning Cookies eCommerce Conversion 116

Martech Series

OCTOBER 20, 2022

Prior to this role, Mr. Garett co-founded Gravity Brands, an eCommerce company specializing in branded candles and bath bombs, where he drove customer acquisition primarily through direct media buying, content production, creative design, and analysis. an eCommerce company specializing in celebrity branded beauty products.

eCommerce 88

eCommerce Marketing Healthcare Food 88

Martech Series

SEPTEMBER 29, 2022

However, it can be a drain on resources for large eCommerce brands and direct-to-consumer (DTC) businesses to identify and directly solidify agreements with micro-influencers who reach their target audiences. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Retail 75

Retail CPC eCommerce Ad network 75

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

Martech

DECEMBER 18, 2023

To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Audiences Understanding your target audience is crucial.

A/B Testing 92

A/B Testing eCommerce Audience Retargeting 92

Martech Series

NOVEMBER 28, 2022

This award underscores the tremendous business value we deliver to our joint customers, transforming how brands communicate with their intended audiences. This award underscores the tremendous business value we deliver to our joint customers, transforming how brands communicate with their intended audiences.”.

eCommerce 87

eCommerce Communications Audience Conversion 87

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. From a digital advertising perspective, is a retail media network that much different than a streaming app with an audience of a similar scale? Get MarTech! Digital media and advertising. In your inbox.

Retail 100

Retail Media eCommerce ROI 100