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Fast Simon Launches Personalization at Scale for Targeted Audiences

Martech Series

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

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TV advertising: 6 key trends to watch in 2024

Martech

It also leads to higher engagement and conversion rates. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Get MarTech! In your inbox.

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A New Class of GPT Writing Apps Can Bypass AI Detection

Martech Series

SEO GPT uses advanced algorithms to automatically scan webpages and produce optimized titles, topics, and descriptions tailored to a specific target audience. This ensures that each page is tailored to the right people, leading to higher conversion rates and search engine rankings. The New World of SEO 2.0

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3D Advertising – Top Trends and Benefits

Martech Series

The most common conventional marketing and advertising methods work sometimes, but they are not sufficient to appeal to the audience. The modern audience needs innovation in every aspect of advertising, and this gap can be bridged with 3d advertising. Top examples of eCommerce brands leveraging 3D Advertising. Rebecca Minkoff.

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From Trends to Strategies: The Role of Social Commerce Unveiled in Snapchat and Shoplazza White Paper

Martech Series

The global eCommerce SaaS provider Shoplazza published an in-depth white paper “From Trends to Strategies: The Role of Social Commerce” with Snapchat. Facing the era of “acquaintance network,” social commerce has emerged as the key factor in the cross-border eCommerce industry.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale

Martech Series

Today more than ever, consumers are influenced by like-minded peers through UGC, reviews, and nano-influencers, with 70% considering UGC reviews or ratings before making a purchase.At the same time marketing and ecommerce departments are stretched with budget and resources.