Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come. In 2022, CTV overtook mobile for global ad impressions.

Media 117

Media Advertising Audience Ad Exchange 117

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Domain spoofing imitates a premium website (e.g.,

Affiliates 101

Affiliates Marketing CPA ROI 101

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively. Get MarTech! The post Omnicom’s Flywheel acquisition signals the start of a revolution appeared first on MarTech.

Retail 112

Retail Electronics Media SEO 112

Martech

FEBRUARY 3, 2023

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. Get MarTech! In your inbox.

Marketing 94

Marketing Public Relations Healthcare eCommerce 94

Martech

FEBRUARY 3, 2023

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. Get MarTech! In your inbox.

Marketing 88

Marketing Public Relations Healthcare Finance 88

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. ” TikTok Reportedly Backs Down from Ecommerce Push in Europe and US. Glance to Bring Lockscreen Content to Android in the US.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Martech

SEPTEMBER 12, 2023

In other words, first impressions count. As with any design change, success depends on many things, including the quirks of your own audience. 1 above), I would test it against a different design to learn whether it could influence my brand’s audience. Get MarTech! In your inbox.

eCommerce 127

eCommerce Conversion MarTech Audience 127

Martech

NOVEMBER 10, 2023

I was impressed with the depth of material that our prompt produced and how well the results stuck to the prompt, more or less. Run the test Track the test using your chosen KPI, such as conversions for an ecommerce campaign. You can wait even longer depending on your audience or customer behavior.

A/B Testing 110

A/B Testing eCommerce Fashion Conversion 110

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table. Global spending on email software is expected to climb from $4.5

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Aura also breaks up its tests according to audience segments. “We She’s also impressed by Optimizely One. Get MarTech! The post Optimizely: A unified workflow for marketers appeared first on MarTech.

Marketing 114

Marketing Machine Learning Conversion Rate eCommerce 114

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” Aura also breaks up its tests according to audience segments. ” She’s also impressed by Optimizely One. ” Get MarTech! We test full-page redesigns. In your inbox.

Marketing 128

Marketing Machine Learning Conversion Rate eCommerce 128

VideoWeek

JULY 1, 2022

The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July. Diverse Audiences Driving OTT Growth. Diverse audiences are driving OTT growth in the US, according to research by Comscore.

eCommerce 52

eCommerce Cookies GDPR Media 52

Martech

JULY 7, 2023

That might look more impressive, but it doesn’t track back to your email. One note: This formula is more effective for B2C email marketing, especially retail and ecommerce. Open-reach, click-reach and conversion-reach These engagement metrics measure how well you engage your audience between campaigns. Get MarTech!

Conversion Rate 117

Conversion Rate ROI Conversion Marketing 117

Martech

JULY 5, 2022

For more detailed information on testing mistakes and how to avoid them, see my MarTech column 7 Common Problems that Derail A/B/N Email Testing Success.). It incorporates real-time messaging driven by artificial intelligence and complex integrations with your ecommerce or CRM platforms. Mistake #5. Over-segmenting your customer base.

Marketing 122

Marketing Conversion Control Group Shipping 122

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 130

MarTech Marketing Machine Learning Impressions 130

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Opportunity to reach younger audiences.

Marketing 145

Marketing SEO Conversion Audience 145