Martech

DECEMBER 27, 2022

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Get MarTech! In your inbox. Processing.

ROI 130

ROI A/B Testing Audience eCommerce 130

Martech Series

JUNE 16, 2022

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Send fewer messages, but get more conversions.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 97

A/B Testing eCommerce Fashion Conversion 97

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches.

Marketing 108

Marketing eCommerce A/B Testing Shipping 108

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! Scalability lets enterprise teams execute sophisticated campaigns while customizing for each audience. Drip Drip offers eCommerce-focused marketing automation.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Tell your audience that with a straightforward and powerful design.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. Here are three scenarios where data can steer you wrong A/B testing.

A/B Testing 108

A/B Testing Conversion Audience Marketing 108

Martech

MARCH 15, 2024

Audiences are observant — they’re likely to notice how similar your look is to other brands. Keep your design to the point and avoid overloading your audience with a jumbled rainbow of hues — they definitely won’t appreciate it. It’s always worth A/B testing various colors to see what your subscribers respond to best.

Marketing 121

Marketing A/B Testing Pop-Up eCommerce 121

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. What Is A/B SEO Testing?

Marketing 145

Marketing SEO Conversion Audience 145