Martech Series

NOVEMBER 25, 2022

B2B companies must know what their target audience is searching for online. Marketers can achieve this by using a combination of technical SEO and content marketing strategies. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. What kind of content topics are they looking for?

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech Series

NOVEMBER 2, 2022

Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. Marketing Technology News: Solving First-Party Audience Expansion Using AI. The post Goodtal: An Incredible B2B Platform to Connect Businesses and Technology Partners appeared first on MarTech Series.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. Get MarTech! The post Omnicom’s Flywheel acquisition signals the start of a revolution appeared first on MarTech. Are the holding companies playing catch-up? In your inbox.

Retail 103

Retail Electronics Media SEO 103

Martech Series

JULY 29, 2022

Bought email lists: If your email list contains a historical list of email addresses you’ve bought, remove them from your list as they’re not exclusive or relevant to your business and don’t accurately represent your audience. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Email audience.

ROI 92

ROI Marketing Conversion Rate Audience 92

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. It fully focuses on inbound campaigns powered by content marketing and SEO. When your marketing and sales teams work together to scale content and SEO wins, HubSpot ties it all out of the box. Connect the dots across your stack! Their people-first approach is commendable. #2.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

JUNE 29, 2022

They also help with recruitment, SEO and tracking/reporting. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g.,

Affiliates 97

Affiliates Marketing CPA ROI 97

Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Martech

AUGUST 10, 2023

When done right, it can enhance audience engagement and maximize the impact of your content. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.

SEO 96

SEO Conversion Rate Audience Brand Awareness 96

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Audience and intelligence. This is MarTech. This is our mission. Replacement case: Going headless.

Marketing 128

Marketing SEO Retail Finance 128

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” Aura also breaks up its tests according to audience segments. “We

Marketing 105

Marketing Machine Learning Conversion Rate eCommerce 105

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” ” Get MarTech! In your inbox.

Marketing 121

Marketing Machine Learning Conversion Rate eCommerce 121

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. will become a huge portion of ecommerce. When AI generates seller content, what do buyers do?

MarTech 130

MarTech Marketing Machine Learning Impressions 130

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. Beginner’s Guide to Voice Search SEO.

Marketing 145

Marketing SEO Conversion Audience 145