Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. Its worldwide user base has increased by 80% since 2020 (465.7

Advertising 52

Advertising Education Media Marketing 52

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills. IPG Media Lab.

Marketing 59

Marketing Retail Ad Targeting Conversion 59

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. Here are some highlights from the conversations subject-by-subject. — A lot of retail media networks come into play. This quarter sucks’. The Digiday Media Team. Messy measurement.

Media 53

Media Cookies Conversion Rate Affiliates 53

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. 4 Amazon Ads Trends You Can’t Ignore in 2020. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Design for Mobile First. These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. Optimize for Voice Search.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. This highlights the continued significance of Facebook as a key advertising platform.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

FEBRUARY 12, 2020

Knowing the latest customer service trends is a good first step to understanding how to improve the overall experience that people have with your business this year and beyond. 6 Customer Service Trends You Can't Ignore in 2020. 6 Customer Service Trends You Can't Ignore in 2020. First, let’s talk about paid advertising.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. from 2020 to 2027. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 10 PPC Trends You Can't Ignore in 2020. Book My Free Marketing Consultation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. 1) Mobile Monkey. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic). Target customers.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

Single Grain

SEPTEMBER 3, 2019

billion by 2020 in the U.S. Content marketing gets 3X more leads than paid search advertising. Content marketing is the preferred strategy of smart marketers because it avoids the drawbacks of traditional, paid advertising : Which I’m sure you already know if you’re reading this, so let’s get to the point. Takeaway Tip.

Marketing 106

Marketing SEO Banner Audience 106

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? Every business is threatened.”.

Marketing 145

Marketing SEO Conversion Audience 145