Adweek

JUNE 13, 2025

If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. The seven creators reached an audience of 7.7 Seeing success on social media is sometimes a lightning in a bottle moment,” said Harfoot. What are their visual aesthetics?

Food 288

Food Electronics Media Retail 288

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising 233

Advertising Retail Media Audience 233

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Before diving into development, invest time in defining your brand identity by: Understanding your target audience.

Conversion 128

Conversion SEO Communications Audience 128

Adweek

JUNE 13, 2025

Featuring a roster of masterminds within the social media space, from CMOs to content creators, social media managers, and everyone in between, SMW was a positive and healthy incubator of conversations and ideas. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022.

Media 148

Media Conversion Marketing Audience 148

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. We look at engagement, global reach, audience,” Vates said.

Retail 205

Retail Entertainment Audience Media 205

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content.

Audience 116

Audience Brand Awareness Marketing Conversion 116

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 126

Media Impressions Audience Conversion 126

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Media 239

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 126

ROI Media Audience Ad Inventory 126

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 115

Retail Media Retargeting MarTech 115

Adweek

SEPTEMBER 26, 2024

AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it's being put to the test in publishers' subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. Digiday)

Conversion 278

Conversion Audience Media Advertising 278

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 118

Media Ad Tech Retail Display Advertising 118

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. Whether adapting to AI, social media, or mobile trends, marketers must be lifelong learners.

Media 233

Media Agency Conversion Marketing 233

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 119

Retail Media Conversion Advertising 119

Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. ” She emphasizes that AI enhances rather than replaces creative ideas.

Affiliates 236

Affiliates Display Advertising Marketing Conversion 236

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively.

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Media 115

Media Audience Conversion Marketing 115

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 86

Advertising Media Conversion Audience 86

Digiday

FEBRUARY 10, 2025

Instead, podcasters are framing their video production efforts as a way to attract incremental audiences, by producing more video from their audio shows to grow viewership and measure audience growth holistically a prime example of the convergence between audio and video podcasts. Thats not necessarily a new trend.

Audience 79

Audience Conversion Media Marketing 79

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Martech

OCTOBER 18, 2024

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. However, all social media sites have a certain percentage of ghost accounts. Every social media site has its distinct culture and jargon. Ads, posts, conversations, messages, etc. billion by 2027.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Use eye-catching graphs for monthly social media posts.

Conversion 135

Conversion Audience Marketing MarTech 135

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130

Marketing ROI MarTech Conversion 130

Ad Monsters

JUNE 9, 2025

And, the agenda is filled with conversations about AI, commerce, and creativity in advertising that will be viewed through a queer lens. What were the gaps you saw in the kinds of content and conversations that typically happen on La Croisette? He created Supernova PRIDE Summit , the first of its kind, during Cannes Lions.

Conversion 73

Conversion Ad Tech Media Ad Ops 73

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 96

Agency Media Audience Impressions 96

Basis

MAY 7, 2025

When it comes to media plans, one of the most engaged digital ecosystems is often overlooked. With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers.

Audience 52

Audience Advertising Entertainment Media 52

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. CPMs go up, CTRs drop and conversions stall. Use raw, authentic content that matches what your audience already engages with. Share a real customer unboxing.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

VideoWeek

APRIL 23, 2025

But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. There’s plenty of data showing YouTube’s growth on the TV screen. Filmed at New Video Frontiers 2025 in London.

Conversion 52

Conversion Audience Media Ad Tech 52

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Additionally, it provides actionable audience insights for content strategy development. Meltwater , a media intelligence company, partnered with Blackbird.AI to combat misinformation. Processing.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Conversions (e.g., Im not a big fan of the LinkedIn Audience Network (LAN). Retargeting.

Education 117

Education Audience Retargeting Conversion 117

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. “Are you working overtime?”

MarTech 112

MarTech Retail Manufacturing Conversion 112