Martech

JUNE 10, 2025

The path of discovery, comparison, engagement and conversion is being fundamentally reshaped. The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), It aims to give AI what it needs to deliver the right value to the human audience. Email: See terms.

Healthcare 76

Healthcare Finance SEO Impressions 76

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59

Media SEO Marketing Healthcare 59

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ad reach.

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Basis

DECEMBER 4, 2024

Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 98

Healthcare Machine Learning MarTech Conversion 98

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 123

Healthcare Marketing Cookies Electronics 123

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech

OCTOBER 13, 2021

I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP. ActionIQ brings its CDP to healthcare. Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands.

Healthcare 120

Healthcare MarTech Communications Retail 120

InMobi

APRIL 29, 2022

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

Healthcare 52

Healthcare Retargeting Conversion Audience 52

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. It uses technologies like GPS, WiFi, and cellular data.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Digiday

SEPTEMBER 12, 2023

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Gordon and Kumail Nanjiani. In six weeks, the campaign achieved 4.3

Healthcare 97

Healthcare Impressions Audience Conversion 97

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Single Grain

SEPTEMBER 30, 2020

In other words, vertical SaaS companies cater to the distinct needs of a single industry, such as retail, banking, healthcare or hospitality. Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion. Vertical SaaS has a specific target audience.

Healthcare 128

Healthcare Finance Marketing SEO 128

Single Grain

APRIL 24, 2025

Perplexity AI transforms content strategy development and execution in several ways: Trend Identification and Content Ideation Perplexity AI excels at identifying emerging trends and topics that resonate with specific audiences.

Marketing 52

Marketing SEO Audience Conversion 52

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Ad Monsters

SEPTEMBER 9, 2024

Today, even the most fundamental and sensitive parts of daily life such as healthcare and personal finance are increasingly happening digitally. The open web does not need to be a battle among advertisers; instead, it’s time to embrace the opportunities that it presents to better connect with their target audiences.

Advertising 105

Advertising Healthcare Finance Conversion 105

Martech Series

SEPTEMBER 9, 2022

FullThrottle Technologies , LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, announced the appointment of Spencer Janis as the company’s new Vice President of Enterprise Partnerships.

Healthcare 97

Healthcare MarTech Audience Media 97

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI.

Advertising 98

Advertising Healthcare MarTech Audience 98

The Ad Tech Blog

JULY 18, 2024

This not only reinforces stereotypes but also limits the reach of marketing campaigns to a broader audience. Furthermore, the lack of diversity in training data can lead to biased audience segmentation. Lastly, the lack of diversity in training data can lead to biased audience segmentation.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Only 25% of respondents claimed an excellent understanding of their audience and 47% acknowledged their understanding is limited, resulting in a misalignment in priorities across numerous functionalities.

Healthcare 98

Healthcare Entertainment Conversion MarTech 98

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m second-most-comfortable in a panel conversation. A: In the late 1990s I was part of GE Healthcare’s first ecommerce team.

eCommerce 113

eCommerce Healthcare MarTech Marketing 113

TechCrunch Ads

JULY 6, 2022

Fintech’s growing role in the healthcare revolution. No longer having access to the level of broad audience targeting and optimization capabilities previously available, brands are seeing a drop in performance and higher total acquisition costs, leading many to shift spend away from these platforms. Entrench existing customers.

Retail 91

Retail Non-Profit Conversion Rate Healthcare 91

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

Marketing 131

Marketing ROI A/B Testing Conversion 131

Martech

SEPTEMBER 15, 2021

Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel,” said Editorial Director Kim Davis in his opening keynote yesterday. Meet the 2021 Stackies winners.

MarTech 125

MarTech Healthcare Finance Cookies 125

Martech Series

SEPTEMBER 9, 2022

Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies.

Healthcare 98

Healthcare MarTech Conversion Marketing 98

Single Grain

MAY 30, 2025

For example, both strategies aim to increase traffic and conversions. Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

JUNE 21, 2023

Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention. Influencer Marketing Hub ) Use hashtags in your ads to reach a wider audience. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Oberlo ) Bermuda has an ad reach of 104.8%. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Martech Series

AUGUST 11, 2022

To make that process easier, Reputation has configured smart, standardized, subscription-based industry monitors that capture and highlight the most relevant social chatter within each segment of the most popular sectors, including Automotive, Government, Healthcare, Hospitality, Retail and Technology.

Healthcare 98

Healthcare Conversion Media MarTech 98

Single Grain

APRIL 10, 2025

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Company Targeting Company targeting is when ABM marketers build audiences and segments by businesses and organizations.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Martech Series

SEPTEMBER 7, 2022

By using their algorithm to serve videos to larger audiences, Instagram is helping brands expand their reach and boost engagement.”. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. “To respond to this change Instagram is on track to prioritize Reels content.

Healthcare 98

Healthcare MarTech Media Conversion 98

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads. Campaign channels.

ROI 130

ROI Machine Learning Conversion Rate Healthcare 130

Gods of Advertising

FEBRUARY 19, 2019

After presenting work, the best outcome is when your audience (peers or clients) argues about which campaign they like best. Adept at even the trickiest verticals, in B2C or B2B, i.e. enterprise software, healthcare, life sciences, etc. May we have a conversation? Sometimes you have to break a few eggs to get there.

Healthcare 72

Healthcare Conversion Audience Media 72

Single Grain

APRIL 16, 2025

Audience architecture : Building precise targeting frameworks. Strategy 3: Develop a Sophisticated Audience Architecture Moving beyond basic account lists to sophisticated audience architecture significantly improves targeting precision. LinkedIn Audience Construction Build sophisticated LinkedIn audiences to improve targeting.

ROI 52

ROI Retargeting Audience Conversion 52

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes.

Healthcare 52

Healthcare Conversion Finance Communications 52