Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Test small audience segments before scaling.

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt. With this system, all audience data is transferred to your ad platform.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Ad Monsters

FEBRUARY 20, 2025

Partnerships with brands and RMNs looking to connect creative, performance, and data will be critical. Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

MNTN

JUNE 23, 2025

From real-time performance optimization to audience-level personalization, AI is reshaping how brands show up on screen. Smarter Audience Targeting Generic targeting is a thing of the past. AI ingests a spectrum of signals, like viewing habits, behavioral patterns, and even device usage, to build rich audience profiles.

Advertising 52

Advertising Machine Learning Audience A/B Testing 52

MNTN

JUNE 23, 2025

From real-time performance optimization to audience-level personalization, AI is reshaping how brands show up on screen. Smarter Audience Targeting Generic targeting is a thing of the past. AI ingests a spectrum of signals, like viewing habits, behavioral patterns, and even device usage, to build rich audience profiles.

Advertising 52

Advertising Machine Learning Audience A/B Testing 52

Single Grain

APRIL 25, 2025

As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results. Programmatic advertising accounts for 75% of CTV buys, enabling sophisticated audience targeting. Key Highlights: CTV ad spending is projected to reach $33.35

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Brand Lift 86

Brand Lift Conversion Rate Retargeting Video Ads 86

VideoWeek

MARCH 31, 2025

Strategic buys across traditional DSPs have been tried and tested for a long time, but its our role as planners to ensure we are reaching our target audiences across multiple touch-points, and that means that CTV is a crucial growth channel for us. Can we run brand lift or conversion studies? Is it a new home for DRTV?

Agency 52

Agency Brand Lift Ad Server Audience 52

VideoWeek

JUNE 30, 2025

By bringing in first- or third-party data, advertisers can follow audience patterns throughout the day, with the flexibility to buy smaller units across multiple media owners in a single media buy. No fixed address The business can then measure the impact of these campaigns using brand lift studies and sales uplift measurement.

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. A strategic content approach helps build lasting connections with your audience. Tracking upper-funnel and B2B activities is challenging but feasible.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.

Marketing 131

Marketing CPL Machine Learning CPC 131

Single Grain

MAY 3, 2025

Answer Everywhere Optimization represents the evolution of digital visibilitya comprehensive approach ensuring your brand appears wherever your audience asks questions, seeks recommendations, or makes purchasing decisions. Map audience journeys : Where does your audience seek information?

Conversion 52

Conversion Brand Awareness SEO Brand Lift 52

Basis

SEPTEMBER 25, 2024

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions. in the planning stage, and use that to inform our campaigns.”

Agency 98

Agency Media Cookies Communications 98

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Advertisers need to rethink how they evaluate their campaigns’ success.” ID Loss’s Impact on KPIs. ” .

Viewability 102

Viewability Advertising Impressions Cookies 102

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.”

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

Basis

NOVEMBER 12, 2024

So, how does DOOH advertising fit into the privacy conversation? Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. An ad for a skincare brand’s sunscreen, for instance, might be particularly impactful on a bright spring day. make a purchase, download an app, etc.)

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

MAY 7, 2019

InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. Pulse supports complex research design requirements such as brand tracks through mobile surveys. We will cover the next two areas as a follow-up to this blog post.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 98

Marketing Audience Media Entertainment 98

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Audiences Constantly Look For Ways to Bypass Website Paywalls. Financial Times’ Brand Lift Strategy. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

SpotX

JULY 12, 2021

One of the key benefits of CTV is the ability to address specific audiences. A flexible partner can offer multiple paths to reach your audience in CTV and to succeed in the current environment. advertising a new snack item on a cooking CTV program), third-party data strategies (e.g.

Agency 52

Agency Brand Lift Audience Conversion 52

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. This key difference gives performance TV the capability to target and measure audiences. Conversion rate. What Is Connected TV?

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media 52

Media Marketing Agency Brand Lift 52

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

MARCH 29, 2023

On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel. “It’s really powerful to figure out [which] audiences are engaging with the content and interacting with the content, and we share that directly with the creators. .

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

MARCH 7, 2023

So, how does DOOH advertising fit into the privacy conversation? Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. An ad for a skincare brand’s sunscreen, for instance, might be particularly impactful on a bright spring day. make a purchase, download an app, etc.)

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

MNTN

OCTOBER 7, 2024

Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. OTT Advertising vs. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. OTT Advertising vs. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

InMobi

APRIL 26, 2022

GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in the hyperconnected world. Learn more about the award-winning campaign here.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. It's also going to be important for CPG brands and advertisers to really focus in on researching and understanding consumer behaviors.

Advertising 52

Advertising Marketing Cookies Food 52