AdExchanger

OCTOBER 30, 2023

Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […] The post Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital appeared first on AdExchanger.

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AdExchanger

MAY 30, 2022

Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). Sign up here.

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More About Advertising

DECEMBER 1, 2023

Some agencies have rather tied themselves in knots this Christmas, trying to subvert the sentimentality of Christmas with all sorts of gags. Christmas, for many, is a willing suspension of disbelief: look at old Santa whose logistical skills on clearly on a par with Amazon.

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Exchange Wire

AUGUST 18, 2023

This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP. Google repays ad agencies following "billing discrepancies". The post The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP appeared first on ExchangeWire.com.

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Digiday

MAY 3, 2023

As agencies have moved more aggressively into the domain of commerce media, one has to wonder about the role of Amazon — specifically, how the holding companies and independent agencies setting up retail units impacted their all-important relationship with the 800-lb. gorilla of the space.

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Digiday

JANUARY 1, 2024

Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 heralds the ad-supported streaming war. It’s the first year where you have multiple players at scale,” said one agency executive. chief investment officer at Publicis Media.

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Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? .

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Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

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Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

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Digiday

OCTOBER 5, 2022

Amazon and other retail sites make up only a small portion of today’s marketing budgets for brands and agencies. But that could change, according to a survey of 90 brand and agency professionals conducted by Digiday+ Research. Ten percent said they are confident that other retail sites drive marketing success.

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More About Advertising

NOVEMBER 19, 2021

More anthropomorphic creatures (albeit at a distance): a friendly Christmas hyena from Amazon’s Prime Video and agency CYW (a new one on us but they clearly know what they’re doing.) The post MAA Ad of the Week: Prime Video makes a hyena smile first appeared on More About Advertising. Well quite friendly, anyway.

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Digiday

APRIL 2, 2024

Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. The brand’s innovative approach also contributed to Ring’s success during Amazon Prime Day, further cementing AI’s role in its marketing.

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AdvertiseMint

FEBRUARY 15, 2024

How many followers for Amazon Influencer Program? The Amazon Influencer Program has become a sought-after opportunity for content creators and social media enthusiasts. This blog post will discuss how many followers you need to join the Amazon Influencers Program. How Much Do Amazon Influencers Earn?

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AdvertiseMint

FEBRUARY 16, 2024

How do Amazon wishlists work? Amazon Wishlists offer a simple yet effective way to organize your desired products, ensuring you never lose track of that perfect item. Plus, the feature’s privacy settings allow you to control who sees your wishlist, adding a layer of personalization to your shopping journey. Adding items.

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AdvertiseMint

SEPTEMBER 11, 2023

Are you wondering how Amazon SEO services can help your businesses? Amazon is the go-to place for shopping online, with millions of products available. The answer lies in Amazon SEO services. This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company.

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AdvertiseMint

FEBRUARY 4, 2024

Amazon Vendor Central might just be your golden ticket. This exclusive platform is where manufacturers and distributors can become official suppliers to Amazon. However, joining Amazon Vendor Central can seem daunting. What is Amazon Vendor Central? Instead, Amazon takes care of all that. No subscription fee.

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VideoWeek

DECEMBER 20, 2023

As consumers settle down in front of their streaming services for festive viewing, advertisers are looking ahead to the introduction of ads on Amazon Prime Video, which will become the latest SVOD service to add advertising in the new year. This is significant from the perspective of ad buyers who saw limited reach on Netflix.

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Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. View the full list of 2024 Top Women in Media & Ad Tech Honorees.

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VideoWeek

APRIL 19, 2024

In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

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Martech Series

JULY 20, 2022

As Head of Commerce, Brown will oversee Tinuiti’s already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.

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Ad Badger

APRIL 19, 2023

SUBSCRIBE One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon. Read More How Do I Build a Productive Partnership With My Amazon PPC Agency? The PPC Den Podcast] The post How Do I Build a Productive Partnership With My Amazon PPC Agency?

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Martech

JANUARY 3, 2024

He added: “Ad fatigue remains a persistent issue for marketers on social. Gartner consumer data shows that total ad avoidance (e.g. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. But at the same time, ecommerce giant Amazon is growing its ad network.

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Exchange Wire

FEBRUARY 22, 2024

Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes. This project will be presented at Adelaide’s [.]

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AdvertiseMint

FEBRUARY 10, 2024

What is Amazon’s market share? Amazon is the most dominant force in the eCommerce industry. Whether you’re a seller, a shopper, or simply curious about online commerce, you should find Amazon’s market share enlightening. Below are the overall Amazon statistics: 1. However, 34.8% Net sales statistics.

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Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms.

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MNTN

DECEMBER 16, 2022

We are only two weeks away from the new year, making this the perfect time for agencies to nail down their future campaign strategies. According to the report, 76% of agencies will increase their CTV ad spend in 2023, 20% intend to maintain spend, and only 4% will be decreasing spend on CTV (none of the big 6 agencies included).

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Digiday

APRIL 26, 2023

Amazon search results are no longer showcasing so-called “editorial recommendations,” marking the end of an opaque program that many viewed as pay-for-play. But at the beginning of the month, Amazon took out that section of the search results and replaced it with more ad units.

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AdvertiseMint

FEBRUARY 2, 2024

Would you like to know how to make Amazon passive income? Thanks to Amazon, passive income is more accessible than ever. Amazon’s ecosystem is ripe with possibilities for savvy entrepreneurs, from affiliate marketing to self-publishing. Become an Amazon affiliate. Amazon Kindle Direct Publishing.

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More About Advertising

NOVEMBER 16, 2020

Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. Geometry.

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AdvertiseMint

OCTOBER 27, 2023

Do you know the best Amazon PPC management software tools? Amazon PPC ads are a highly effective strategy for Amazon sellers to boost their Amazon advertising campaigns. However, managing Amazon PPC campaigns can be complex and time-consuming, and that’s where Amazon PPC management tools come to the rescue.

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Digiday

DECEMBER 27, 2022

Here are the key stats on third-party cookies from Digiday+ Research this year: 71% of brands and agencies agree somewhat or strongly that their ad measurement ability in a post-cookie world is a concern. 54% of agency and brand pros said Apple stands to gain a little or a lot with the death of the third-party cookie.

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AdvertiseMint

DECEMBER 28, 2023

Do you need the Amazon seller support phone number? Online retail can sometimes be daunting for an Amazon seller. Fortunately, Amazon customer service provides support to help sellers overcome challenges and make the most of their online businesses. One essential lifeline is the Amazon Seller support phone number.

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Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. ” In contrast, he praises the power of independent ad tech. .”

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AdvertiseMint

OCTOBER 21, 2023

How can Amazon automation help your Amazon business processes? As a seller, staying ahead of the game is crucial for the success of your Amazon FBA business. One game-changing strategy for every e-commerce business is Amazon automation. This article will discuss how Amazon automation can help Amazon sellers.

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AdvertiseMint

DECEMBER 12, 2023

Did you know you can sell on Amazon for free? You don’t need to raise huge capital to start selling on Amazon. However, there are certain things you need to know on how to sell on Amazon for free before you start selling. This blog post will explore all you need to know about how to sell on Amazon for free.

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AdvertiseMint

OCTOBER 9, 2023

What does Amazon choice mean? As a seller on Amazon, you’ve likely come across the coveted Amazon choice badge. This blog will summarize the essentials of Amazon’s choice badge for Amazon sellers. What is Amazon Choice? Amazon’s Choice badge. Amazon Best Seller badge.

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AdvertiseMint

NOVEMBER 8, 2023

Do you buy or sell on Amazon? Then, an Amazon receipt generator is something you should find helpful. Amazon receipt generator apps automatically generate receipts using the details you provide. The internet is filled with various Amazon receipt generators, each offering unique features and advantages.

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