Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Media 239

VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

Video Ads 52

Video Ads Display Advertising Retail Media 52

VideoWeek

AUGUST 25, 2022

Breaking down the video formats, video interscrollers scored highly at 3 seconds, followed by native video at 2.8 The study additionally showed that active attention decreases as video length increases; according to the survey, 15-second video ads delivered 2.8 Sense trafficking.

Video Ads 124

Video Ads Cookies Viewability Banner 124

AdExchanger

JUNE 21, 2024

As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.

Video Ads 108

Video Ads Agency 108

AdExchanger

JANUARY 19, 2023

The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.

Video Ads 104

Video Ads Food Agency 104

Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Your video ads should be between 15 and 60 seconds long.

Agency 52

Agency Video Ads Audience Search Advertising 52

Fuel Lines

DECEMBER 18, 2012

How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7

Agency 250

Agency Video Ads Marketing Advertising 250

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Marketing 102

Marketing Pharmaceuticals Retail Video Ads 102

Martech

OCTOBER 8, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

Advertising 114

Advertising Video Ads MarTech Agency 114

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

TechCrunch Ads

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.

Video Ads 107

Video Ads Agency Advertising 107

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. If they could, ad spend would likely increase much more. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 120

Retail Media Video Ads Advertising 120

Adweek

JUNE 13, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Rishad Tobaccowala Predicts a ‘Significant Agentic Workforce’ by 2026 MarkeTeam and nearly 100 execs are urging LinkedIn to allow AI agents back on the platform Recent graduates will compete with AI agents for entry-level jobs.

Shipping 271

Shipping Media Video Ads Marketing 271

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

Digiday

NOVEMBER 10, 2024

Roblox’s programmatic video ad business , which launched in May of this year, represents a much more direct advertising revenue stream for the company, so it’s no surprise that Roblox has encouraged marketers to explore the opportunity over the past year through a series of strategic partnerships and agency roadshows.

Shipping 87

Shipping Video Ads Agency Marketing 87

Martech

SEPTEMBER 25, 2024

Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. The agency uses Canva to do work for clients and sometimes to collaborate with them. “I Simplicity now costs more Not all customers are convinced.

Brand Awareness 114

Brand Awareness MarTech Video Ads Communications 114

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The T-Pain campaign is led by the chain’s creative agency of record, TBWAChiatDay LA, in partnership with Zoned and Hero Collective. You can unsubscribe at anytime.

Entertainment 97

Entertainment ROI Agency Retail 97

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Adweek

JUNE 16, 2025

As part of the deal, SiriusXM Media plans to integrate Narrativ’s voice technology into its self-service creative platform, AdMaker, allowing advertisers to generate audio ads with support from in-house agency Studio Resonate. The agency works with over 200 voice actors. Financial details of the deal were not disclosed.

Media 227

Media Agency Video Ads Advertising 227

Digiday

APRIL 13, 2023

Even still, ad spending on TikTok this year at agency Tinuiti is expected to triple for its clients compared to 2022, which saw a similar rise on the prior year. That’s as much down to TikTok’s dominance as it is the way ads on Reels are bought. There are even shades of this trend happening at agency Influencer.

Video Ads 97

Video Ads Impressions Agency Advertising 97

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 94

Advertising CPM Impressions Video Ads 94

Digiday

JUNE 10, 2025

This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. Traditional video formats are losing their effectiveness as consumers encounter hundreds of video ads daily across multiple platforms and devices.

ROI 48

ROI Video Ads Audience Agency 48

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Food 92

Food Cookies Pop-Up ROI 92

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digiday

SEPTEMBER 9, 2022

It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience,” said Nicole Penn, president of EGC Group, a full-service advertising and marketing agency. Using the tool, called Video Shopping Ads, brands can showcase their shoppable videos to users who are more likely to buy them.

Video Ads 82

Video Ads Marketing Audience Advertising 82

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences.

Education 99

Education Demand Side Platform A/B Testing Viewability 99

Digital Remedy

OCTOBER 2, 2023

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. Or, opt to transform live content/exclusive highlights into 6,15, or 30-second VAST-enabled ad units. Let’s talk.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. DAI is revolutionizing the ad industry, its benefits, and its applications.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Gen Z’s shopping on social media will play a big role in the growth of live shopping, said Daria Belov, brand marketer and PR director at influencer agency HypeFactory. In the U.S.,

Conversion 96

Conversion Agency Fashion Retail 96

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Digiday

NOVEMBER 20, 2022

Leveraging a video-led ad strategy is a smart move for any startup looking to familiarize shoppers with the brand, thus being top of mind when the time comes to make a purchase, according to Patti McConnell, co-founder and managing partner of Something Different ad agency.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Basis

JANUARY 2, 2025

Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21 Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Ad Monsters

DECEMBER 5, 2024

Many agencies and brands prioritize what’s currently trending, like social and CTV. Even short video ads—like 15 or 30 seconds—can effectively persuade consumers to buy your product when there are fewer distractions. Similarly, CTV is another trendy area, but its saturation can make it challenging to stand out.

Real Estate 97

Real Estate Retail Audience Conversion 97

More About Advertising

OCTOBER 25, 2023

Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation.

Video Ads 59

Video Ads Advertising Marketing Finance 59