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For Rocket Companies CMO, A Rebrand Is Just The First Step Towards Disruption

Adweek

For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand.

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These Real Estate Ads Take Neighbor Antics to Absurd New Heights

Adweek

French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Created by French agency Interruption, the three ads take place in.

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People Are Searching More, But Not Just on Google

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice People Are Searching More, But Not Just on Google AI in traditional search spaces is contracting available real estate for brands People look through more search results than they used to because it’s harder to find the information they want.

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Zillow Sued by Compass Over Policy to Ban Private Listings

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Zillow Sued by Compass Over Policy to Ban Private Listings The real estate brokerage firm accused the property listings platform of anticompetitive behavior Zillow is adhering to a 2019 policy, as set by the National Association of Realtors.

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Good Morning America Begins Broadcasts From New Home at 7 Hudson Square

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ABC Good Morning America Begins Broadcasts From New Home at 7 Hudson Square All of ABC News operations are now under one roof Good Morning America anchors at new studios at Hudson Square. GMA had been a Times Square fixture for nearly 26 years.

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Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode

Adweek

While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used. The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4

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Qobrix Introduces an Advanced Ecosystem of Portals for Real Estate Professionals

Martech Series

Qobrix , a leading provider of real estate software, has developed an ecosystem of portals for real estate professionals. The CRM is designed to streamline the sales process for real estate agents and property developers by managing their entire sales pipeline and automating manual-intensive tasks.