Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. The DSP analyzes data associated with the impression.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech

MARCH 20, 2024

However, the ROI can be enormous. Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. Your branding agency can run an initial search in the U.S. Descriptive names (e.g., Hybrid names (e.g., Microsoft).

ROI 104

ROI Agency Education MarTech 104

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 60

Agency Media Retail Entertainment 60

Basis

APRIL 25, 2024

And, as it turns out, these legacy strategies haven’t just been sitting in the corner gathering dust: They’ve grown more sophisticated to meet the needs of today’s agencies and brands. The issue with brand studies is you must have strict control and exposed groups, typically running lots of impressions,” says Moore.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

AdvertiseMint

FEBRUARY 22, 2024

Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Cost per click (CPC).

CPC 52

CPC CPA CPM Impressions 52

PrograMetrix

JULY 6, 2022

Seattle-based programmatic advertising agency PrograMetrix has once again been selected as one of AdExchanger's Top 50 Programmatic Power Players. Related: What to Expect from Working with a Programmatic Agency. PrograMetrix Tops AdExchanger's Programmatic Power Players List for 2nd Consecutive Year.

Ad Tech 52

Ad Tech ROI Agency Impressions 52

Martech Series

SEPTEMBER 20, 2022

Global Marketing, Influencer and Talent Agency Begins Strategic Expansion Following C$250M ($198 million) Funding Round with MediaKits Acquisition, Broadens Footprint in Creator Analytics. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners.

ROI 83

ROI Impressions MarTech Agency 83

VideoWeek

MARCH 1, 2023

Where there is sometimes a trade-off between sustainability and ROI, quantifying that relationship can drive better outcomes for brands without boosting emissions, explains Dominic Charles, Head of Effectiveness at Wavemaker. Follow VideoWeek on Twitter and LinkedIn.

Media 52

Media ROI Impressions Agency 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Domain spoofing imitates a premium website (e.g.,

Affiliates 99

Affiliates Marketing CPA ROI 99

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. It conducts the real-time auction by letting the advertisers bid on the available impressions.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Digital Remedy

OCTOBER 6, 2022

However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. Tying CTV ad impressions to app installs, site traffic, in-store visits, cart amounts, and more. Flip helps advertisers and agencies accurately and granularly measure CTV campaign effectiveness.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. Tying CTV ad impressions to app installs, site traffic, in-store visits, cart amounts, and more. Flip helps advertisers and agencies accurately and granularly measure CTV campaign effectiveness.

Retail 52

Retail Advertising Impressions Audience 52

Martech Series

JANUARY 5, 2023

With 30 years corporate and agency marketing experience, Bradshaw develops successful go-to-market strategies, demands best-in-class creative, and builds integrated campaigns that deliver results for clients. She excels in transforming marketing operations to drive cost-savings and omni-channel optimization to drive ROI.

Marketing 109

Marketing Education MarTech ROI 109

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. At my agency, we also like to use keywords for targeting.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

AdvertiseMint

FEBRUARY 17, 2024

However, the real magic lies in scaling campaigns effectively to maximize reach and ROI. Scaling means gradually increasing your ad budget to reach more people while maintaining or improving your return on investment (ROI). Many entrepreneurs and marketers use Facebook ads as a crucial digital marketing strategy. Time your ads wisely.

Retargeting 52

Retargeting Conversion Rate Click Through Rate ROI 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Considerations.

ROI 91

ROI Control Group Audience Cookies 91

MNTN

FEBRUARY 7, 2023

The expense is lower and the ROI is sky-high. Be bold, creative, timely and topical,” said Stephen Rosa, a member of the Forbes Agency Council. Rethinking TV Advertising There’s no mistaking the ROI earned by advertisers during game day. Engage them there during the pre-and post-game too. per dollar spent.

Advertising 98

Advertising ROI Conversion Rate Impressions 98

Basis

AUGUST 23, 2023

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Martech Series

JULY 14, 2022

Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Basis

SEPTEMBER 27, 2023

Marketers in the pharma industry are starting to realize that with a targeted and data-driven approach, they can tailor their targeting and creative to do more to maximize ROI. As with any campaign, it’s important to go beyond front-end metrics like impressions and clicks if you want to see real results.

Pharmaceuticals 70

Pharmaceuticals Healthcare Marketing ROI 70

MNTN

MARCH 12, 2024

A Demand Side Platform (DSP) is a software-based platform that allows advertisers and agencies to buy digital ad inventory from multiple ad exchanges in an automated, centralized, and efficient manner using real-time bidding technology. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Martech Series

MAY 31, 2022

Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . These factors add up to make it particularly powerful.”.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Prior to Phrase Orchestrator, building efficient localization workflows was a cumbersome and resource-heavy process, involving many stakeholders, manual coordination, and teams of developers or third-party agencies.

ROI 85

ROI MarTech Impressions Communications 85

AdvertiseMint

JANUARY 20, 2024

Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. Source: reliablesoft.net Hiring a Consultant vs Hiring a Digital Marketing Agency How do consultants stack up to agencies? This costs far less than agencies needing high $5K+ monthly retainers that limit small businesses.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Was it the creative? When it ran?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Digital Remedy

SEPTEMBER 4, 2023

Traditional performance metrics like clicks and impressions are losing their luster, but higher-value metrics like revenue and net profit are difficult to obtain. When Digital Remedy launched our Flip OTT solution in 2019, the ability to track conversions on one device driven by impressions on a separate device was a new and novel concept.

Conversion 52

Conversion Impressions Ad Space ROI 52

Martech

MARCH 14, 2022

Agencies and brands are freaking out because third-party cookies have been key to how they show their stakeholders that digital advertising isn’t a wasted effort. This is all based on clicks through to your website, but your marketing reports can still incorporate cost and impression data from your top-of-funnel paid media.

Cookies 94

Cookies First-Party Cookies Conversion Impressions 94

Basis

JULY 1, 2022

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Martech

JANUARY 9, 2024

Engaging through an agency or management team Agencies are a viable option for teams with abundant resources and limited time to directly manage negotiations, as they can handle contracts and logistical details efficiently. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

AdvertiseMint

JULY 3, 2023

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. In-Feed Ads: Start at $1,000 or $10/impression The minimum TikTok advertising cost for an in-feed ad campaign is $1,000.

CPC 59

CPC CPM Click Through Rate Impressions 59

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Digiday

APRIL 26, 2023

It’s an exciting shift, to be sure, but it’s also a significant break from the tradition of TV buying — one that will undoubtedly disrupt the worlds of networks, agencies and brands. which is rife for duplicated reach and wasted impressions for advertisers. linear, FAST, AVOD, SVOD, apps, etc.),

Ad Server 59

Ad Server Impressions Audience Conversion 59

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52