Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

OpenX

MAY 21, 2025

While many technology providers face the challenge of integrating robust AI capabilities often requiring new partnerships or complete re-platforming OpenX has already created the infrastructure by embedding advanced machine learning directly into its core offering. Enter Engagement Models.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Martech

JANUARY 31, 2024

Many marketers are upgrading predictive modeling with generative AI and machine learning, reflecting the industry’s trend. For example, predictive modeling based on statistical principles don’t require machine learning. A collaboration with agency data scientists and analysts can also be helpful.

Marketing 136

Marketing Machine Learning Audience Agency 136

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Machine Learning Expansion: AdTheorent identifies commonalities in the data using machine learning and identifies other important attributes to grow the addressable ML-informed audience in real time.

Audience 87

Audience Machine Learning Impressions Finance 87

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

Digital Remedy

APRIL 26, 2022

With a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence, Sotebeer has challenged the programmatic status quo through award-winning solutions that drive rapid results and revenue growth. . For more details, check out the full press release and coverage in Broadcasting+Cable.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Machine Learning 86

Machine Learning Media Healthcare Impressions 86

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

ROI 128

ROI Machine Learning Marketing Audience 128

illumin

APRIL 22, 2025

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to whats known as digital waste. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Basis

JANUARY 2, 2025

With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. Though 92% of advertising agencies say they currently use the technology in some capacity, only 44% of marketers and advertisers say their employers currently pay for such tools.

Advertising 105

Advertising Retail Cookies Video Ads 105

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

AUGUST 3, 2022

The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity. Machine learning and algorithmic optimizations analyze various data points in real time to inform which tactics marketers should turn on or off. Benefits of Advertising Automation.

Advertising 97

Advertising Machine Learning Agency Impressions 97

Martech

AUGUST 11, 2021

For this reason, it’s critical for brands, institutions, and agencies to listen and understand consumers as they share their opinions on social media. The ability to capture and measure posts, comments, potential impressions, and net sentiment are the bare minimum. Social media monitoring must-haves.

Media 136

Media Machine Learning Conversion Impressions 136

Martech Series

OCTOBER 4, 2022

In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies. “We I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. The DSP analyzes data associated with the impression.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Basis

DECEMBER 7, 2023

These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. Once a user clicks on that headline, the site tries to make them scroll down or click through a slideshow to reach the promised content, thus generating even more ad impressions.

Advertising 98

Advertising Pop-Up Impressions Ad Inventory 98

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Analytics and reporting.

Marketing 142

Marketing Machine Learning Communications ROI 142

Martech

AUGUST 25, 2022

Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. So there’s something to be said for allowing the machine some freedom to test and let it find users who will convert in some unexpected places to achieve the greatest possible incrementality.

Machine Learning 117

Machine Learning Conversion Geo targeting Audience 117

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Single Grain

JANUARY 31, 2020

What Users Love the Most about Google Ads Editor: The “Recommended Budget” column that lets users properly allocate budgets so they don’t miss out on opportunities or impressions. Impression shares. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR.

Media 127

Media Marketing Machine Learning SEO 127

Basis

NOVEMBER 18, 2022

Third impressions are everything…”. While brands and agencies will need to adopt a mix of solutions to move beyond third-party cookies , first-party data will undeniably be one of the main players helping advertisers ensure they are showing messages to the right people, in the right places, at the right times.

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Basis

JULY 1, 2022

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading.

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

Basis

OCTOBER 25, 2022

As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. A DSP is this mega system that processes hundreds of billions of advertising impressions each day. Take Basis, for example.

Impressions 98

Impressions Machine Learning Ad Inventory Media 98

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Media 65

Media Machine Learning Healthcare Impressions 65

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Machine Learning 128

Machine Learning Shipping MarTech Impressions 128

Martech Series

JUNE 20, 2022

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle ®. With Scope3, we are able to provide advertisers and agencies with the information they need to take action and drive real change.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 117

Marketing Machine Learning ROI Cookies 117

All About Advertising Law

AUGUST 12, 2022

In the 1990s, before law school, one of the authors of this article worked at what was then known as an interactive advertising agency. Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. presidential election year, brands will get less for their money,” said Reid Carr, CEO and executive creative director of marketing agency Red Door Interactive.

Media 135

Media Advertising Click Through Rate Machine Learning 135

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. It is designed to replace human interference and negotiations with AI optimization and machine learning. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

JUNE 26, 2024

“It brings together the advertisers, the publishers, law enforcement agencies — all the market players. In theory, this approach leverages machine learning, data analysis, and pattern recognition to assess the validity of impressions, clicks, and conversions in hope of detecting and blocking fraudulent traffic in real-time.

Machine Learning 120

Machine Learning Impressions Ad Exchange MarTech 120

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

NOVEMBER 23, 2022

Whether you’re at an agency or on an in-house media buying team, agility is of the utmost importance. In this Golden Age of Content, where there is far too much material on the web for any one brand or agency to adequately monitor it all, media buyers need to rely on outside solutions and integrations to help ensure brand safety.

Advertising 98

Advertising Machine Learning Media Audience 98

Digital Remedy

APRIL 26, 2022

With a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence, Sotebeer has challenged the programmatic status quo through award-winning solutions that drive rapid results and revenue growth. . For more details, check out the full press release and coverage in Broadcasting+Cable.

Machine Learning 52

Machine Learning Ad Tech Impressions Agency 52

Single Grain

DECEMBER 18, 2019

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122