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AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Martech Series

How It Works: Primary-Sourced Data: AdTheorent Predictive Audience Builder leverages primary-sourced datasets (provided by either AdTheorent or an agency or brand) to identify audience quality statistics relevant to the specific brand campaign.

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Alternatives to third-party cookies: The state of play

Martech

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. ” Conversely, Google Topics threatens to be a scattergun approach. That’s a wasted impression,” laughed DeZao. “But I think we’re in the panic stage now.”

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Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

Martech Series

It empowers a growing number of publishers and agencies to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent in a simple, cost-effective and comparable way. She also served clients at Techquity AB and Waybler. She is a great asset to the team.”

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How much ad revenue can apps generate?

Monetize More

Every brand, organization, or agency seems to have an app these days. Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. CPM stands for cost per mille (1,000) impressions.

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Dynamic Feed Success! 37% Conversion Rate!

InMobi

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. The Studio Platform is also licenced to various brands and agencies for network-agnostic ad building, flighting, and measurement. That means more than 1 in every 3 persons who clicked on the ad, downloaded the app!

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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

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20 Top Women in Media & Ad Tech to Look Out For

Ad Monsters

Morgan’s expertise in strategic marketing, PR, Social Media campaigns, cultural communications, marketing ops, sales enablement, and training are crucial to driving awareness, engagement, and customer journeys resulting in conversion. Femi leads the DEI strategies for Kinesso and its sister IPG agencies, Acxiom and Matterkind.

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