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Hold-outs targeted in fresh batch of noyb GDPR cookie consent complaints

TechCrunch Ads

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. Noyb says the latest batch of 226 complaints have been lodged with 18 data protection authorities (DPAs) around the bloc. Asked for examples of pages which still violate “almost everything” (i.e.

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups. across three industries.

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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Working predominantly with Lumen in Europe and Adelaide here in the U.S.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

The approval process is relatively straightforward, and you usually get a response within a few days after signing up. Click here to sign up to Media.net and earn an additional 10% on your ad revenues for the first 3 months. On average, it takes them 48 hours to review sign-ups and accept new publishers.

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Brands extend inclusive marketing efforts beyond Black History Month

Digiday

Shoppers increasingly want to reach Black men and women all year long and marketers have shifted their focus, including to keep up with Gen Z, which is more diverse than previous generations. In order to show up where Gen Z is on the platform, they are running a TikTok radio series with special guests from the platform’s top creators.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. For example, Spotify lets you watch a video ad to get up to thirty minutes of music without interruptions.

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How Overwolf scored $50M in ad sales by serving ads alongside premium games

Digiday

Banner ads are served in the margins of Overwolf’s launcher app, and the company can also implement in-game pop-ups that notify players about branded events and other activations. For now, the platform is limited to PC games, but its sights are set on the console market.

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