Adweek

JULY 6, 2022

In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated.

Pop-Up 235

Pop-Up Agency 235

More About Advertising

NOVEMBER 27, 2023

Life is never dull at M&C Saatchi but the quoted ad group will be hoping its latest reorganisation, following the retirement of CEO Moray MacLennan (although he’ll doubtless pop up somewhere else) will introduce a period of stability after a turbulent last few years.

Agency 40

Agency Pop-Up Advertising Finance 40

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Fuel Lines

JULY 8, 2013

But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?” Again, marketers seem to agree that those smaller and mid-sized agencies have less access to deep data.

Agency 276

Agency Pop-Up Media Marketing 276

Marketing Dive

JUNE 7, 2022

Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

Pop-Up 107

Pop-Up Marketing Agency 107

Digiday

FEBRUARY 9, 2023

Super Bowl Sunday is just mere days away and brands and agencies alike have once again locked and loaded their war room strategies, ready to react to the Big Game’s cultural moments in real time. The pandemic has really changed the way those war rooms are set up. They used to be actual, in-person war rooms.

Agency 63

Agency Pop-Up Cookies Media 63

Digiday

MARCH 19, 2023

TikTok has no doubt established itself as a staple within the culture of social media, but agencies and brands have yet to fully crack the case of the platform’s marketing potential. Seventy-six percent of agency pros said their clients spend at least a very small portion of their marketing budgets on TikTok.

Agency 59

Agency Pop-Up Marketing Media 59

Fuel Lines

AUGUST 2, 2013

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.

Agency 279

Agency Marketing Retail Non-Profit 279

Digiday

JANUARY 4, 2023

The 38-year-old CEO and cofounder of brand agency General Idea Agency kept silent about his sexuality early on in his career, believing it would make it easier for clients and peers to trust his perspective if he remained silent about his own identity. Founded General Idea Agency (2018). Empower brands.

Agency 65

Agency Fashion Retail Pop-Up 65

Martech

APRIL 21, 2022

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. These capabilities merge with Infosys’s earlier acquisition of creative agency WONGDOODY. Traditional creative services need to be backed up by tech know-how. London and India, according to the company.

Pop-Up 111

Pop-Up Retail Agency MarTech 111

Ad Rants

OCTOBER 20, 2023

Numerous counterfeit alerts mimic your antivirus software's notifications, predominantly via emails or website pop-ups. It's worth noting that free ransomware decryption tools are now accessible for specific ransomware types, though maintaining up-to-date data backups remains paramount.

Education 207

Education Pop-Up Communications Agency 207

More About Advertising

APRIL 25, 2022

One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas has a new such CCO in James Fox (below), a seven-year Lucky Generals vet, latterly.

Pop-Up 59

Pop-Up Agency Media Advertising 59

More About Advertising

JULY 13, 2021

Starling Bank seems to be the most popular of the new-style online banks popping up in the UK and it’s changed agency horses with this new campaign from Ekstasy, a London-based agency seven years old. Apparently you can sign up with Starling just by sending them a.

Pop-Up 64

Pop-Up Agency Advertising 64

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 62

Media Agency Pop-Up Machine Learning 62

More About Advertising

SEPTEMBER 18, 2017

Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. It was this from CHI for iD in 2016. The iD ad has had nearly 290,000 YouTube views so it hardly slipped under the radar. No-one’s trying to deprive these estimable urban cowboys of.

Pop-Up 45

Pop-Up Agency Advertising 45

Paleo AdTech

DECEMBER 10, 2023

However, fate (in the form of a college friend named Holly) convinced her to redirect herself from Queens to Chicago and a futuristic digital media agency called Giant Step. Co-founded in 1991 by Eric and Adam Heneghan in an apartment in Iowa City, Iowa, the agency originally focused on the sizzling-hot CD-ROM market.

Affiliates 52

Affiliates Pop-Up Cookies Ad Tech 52

More About Advertising

JUNE 22, 2023

One of Channel 4’s better inventions is in-house creative agency 4Creative, a multiple award winner and usually quick off the mark to grasp an opportunity. Now it’s having a pop at the streamers with ‘Altogether Different,’ to boost its own streaming service. “Dumbing up” as well as dumbing down.

Pop-Up 40

Pop-Up Agency Advertising Finance 40

illumin

DECEMBER 1, 2023

Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising 93

Advertising Pop-Up Machine Learning Ad Space 93

More About Advertising

JUNE 17, 2021

The Flower Council of Holland’s and agency Fever Unlimited joined with New York floral artists Miller & Lycett to create pop-up floral installations at London landmarks, including Eros in Piccadilly Circus and a set of red phone boxes in Soho. The extravagant installations also appear in unloved spots around the capital.

Pop-Up 64

Pop-Up Agency Advertising 64

Paleo AdTech

APRIL 11, 2022

However, fate (in the form of a college friend named Holly) convinced her to redirect herself from Queens to Chicago and a futuristic digital media agency called Giant Step. Co-founded in 1991 by Eric and Adam Heneghan in an apartment in Iowa City, Iowa, the agency originally focused on the sizzling-hot CD-ROM market.

Affiliates 98

Affiliates Pop-Up Cookies Ad Tech 98

More About Advertising

FEBRUARY 19, 2021

Agencies are good at talking the talk (chief diversity officers and the like are currently popping up like daffodils in Spring) but doing good is hard. AKQA, now at the centre of WPP following its “merger” with Grey, has combined with Tennis Australia and Monash University to launch Action Audio.

Pop-Up 64

Pop-Up Agency Advertising Media 64

More About Advertising

NOVEMBER 24, 2020

Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci Code. From AB’s in-house agency Draftline London and directed by duo Wolfberg through the Hamlet production.

Pop-Up 64

Pop-Up Agency Finance Advertising 64

Digiday

OCTOBER 11, 2022

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation.

Pop-Up 97

Pop-Up Fashion Marketing Entertainment 97

VideoWeek

AUGUST 31, 2022

Working alongside the broadcaster’s advertising agency TF1 Factory, marketers can create hybrid events that combine physical and digital elements into an immersive brand experience. In May, UK retailer The Range teamed up with Ideal World TV. The deal makes URW the latest shopping giant to bag itself a live commerce partner.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

More About Advertising

NOVEMBER 22, 2016

At some point most independent agencies of note have a decision to make: do we take on the Labour Party? The Tories tend to cherry pick talent from the bigger networks these days although M&C Saatchi usually pops up in the driver’s seat. Post-Blair Labour though? Jeremy Corbyn (below) electable? More to the point,

Agency 40

Agency Pop-Up Media Advertising 40

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. What Else Can Advertisers Do About MFAs?

Advertising 79

Advertising Pop-Up Impressions Ad Inventory 79

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. As explained by digital marketing agency Hawke Media , LinkedIn's newest crowdsourced publication vehicle leverages AI in SEO-adjacent ways. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition.

SEO 201

SEO Marketing Pop-Up A/B Testing 201

AdvertiseMint

SEPTEMBER 19, 2023

On the pop-up screen, tap “Settings and privacy.” Consult the leading TikTok advertising agency. On the pop-up page, click “Settings and privacy,” select “Activity Center” on the next screen, and select “Watch history.”

Pop-Up 52

Pop-Up Agency Advertising 52

Gods of Advertising

JUNE 13, 2017

For whatever reason (one provocative theory is here ), last year its agency replaced the iconic character with a younger yet sadly cruder version of TMIMITW, who quickly bombed. Then Dos Equis replaced its agency with another agency, Droga 5. With TMIMITW, Dos Equis had its pop culture moment –a moment that lasted a decade.

Agency 63

Agency Pop-Up Advertising Entertainment 63

Ad Monsters

JANUARY 10, 2024

There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly. Brands and agency leaders will leverage this technology actively. But here, our experts predict that it will enhance them.

Pop-Up 92

Pop-Up Machine Learning Ad Tech GDPR 92

AdvertiseMint

OCTOBER 15, 2023

Once the pop-up menu appears, select the “Not interested” icon. Team up with the best TikTok advertising agency now! How To Block a Sound on TikTok in 5 Steps Source: Canva Follow these steps to block a TikTok sound from your “for you” page: Open your TikTok app on your smartphone.

Pop-Up 52

Pop-Up Agency Advertising Marketing 52

More About Advertising

MARCH 14, 2017

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating.

Pop-Up 45

Pop-Up Agency Marketing Advertising 45

Digiday

APRIL 27, 2023

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

Pop-Up 66

Pop-Up Machine Learning Fashion Video Ads 66

Rob Campbell

MAY 4, 2023

After they realised they’d made a mistake on their computer, I was allowed to go and met up with my colleagues who were wondering where the f**k I was. Well yes … until at 2am, where I woke up in utter agony. Or popping some paracetamol and going back to sleep. Surely that was the end of the drama?

Pop-Up 56

Pop-Up Agency 56

Martech

DECEMBER 6, 2022

The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen. The campaign was created by Boston-based agency Proverb, with additional creative duties carried out by Burnt House Productions, an agency based in Bermuda. “We

Pop-Up 116

Pop-Up Media MarTech Communications 116

MNTN

MAY 5, 2023

What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Digiday

OCTOBER 20, 2022

With the help of film production and marketing agency Maximum Effort, Shopify tapped Elwood Edwards, the iconic voice behind the AOL slogan “You’ve got mail,” to inform Shopify sellers “You’ve got sales” as part of its new campaign. .

Pop-Up 67

Pop-Up Agency Audience Media 67