InMobi

FEBRUARY 23, 2021

They are either slots visible on the screen, like a small banner at the bottom, or they are coded to pop up in the user journey, like between levels of a game. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

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Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. The AdTech market is projected to grow from 579.4

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Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting.

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AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. Greater Control Over Campaigns You get to call the shots with programmatic advertising platforms.

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Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. When a publisher puts ad space up for sale, advertisers make offers to buy this space. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes. Source: Clearcode.cc

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

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