MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. For example, Spotify lets you watch a video ad to get up to thirty minutes of music without interruptions.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. The placement varies, although it is normal for a bar to take up just under one-third of the upper or bottom screen.

CPM 52

CPM Impressions CPC CPA 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 26, 2023

Online Advertising Online advertising is a marketing strategy that utilizes the internet as a medium to deliver promotional messages to a designated target audience. An illustration of pay-per-click advertising is Google Ads. For franchises, local SEO is particularly important.

SEO 52

SEO Food Audience Media 52