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INSIDE SCOOP WEBINAR: Measuring ROI and Impact with Data in Drive-to-Store Advertising

illumin

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools. Register

ROI 111
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How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. Every ad dollar can be tied to real outcomes. [05:00]

Retail 205
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How to maximize event ROI using smart budgeting

Martech

” Dig deeper: How to align teams early with a strategic event workshop The key to successful sponsorship programs is understanding the value of your audience. Finding speakers who resonate with your audience and can create compelling content without commanding headliner fees. “Find somebody who has done it before.

ROI 120
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What AI means for the future of agency-brand partnerships

Martech

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles?

Agency 118
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How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94
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How AI Creative Scoring Predicts Campaign ROI Before Launch

Single Grain

AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement. Flexibility : Diversity across conceptual categories and audience segments. Originality : Compared to existing market content.

ROI 52